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Gen Z putting the brakes on UK drinking culture
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How to create brand connections with gen Z, starting with university freshers’ week
Opinion
You don’t have to have a degree to lead an agency – in fact, it might just help not to...
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What it’s really like to enter the workforce post-pandemic
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Want a generation Z workforce? 4 tips from a student marketing agency
Opinion
Brands must raise their game if they’re going to face up to inflation
Opinion
Educating Ally: Brixton Finishing School founder on the warning signs of virtue signalling
Opinion
If the ad industry can turn Santa red, what other social constructs can it change?
Opinion
How brands can build on their past to shape their future
Opinion
At The Lego Agency, we work best in-house, outside the spotlight – here’s why
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Crayola partners with Jaywing to spark inspiration ahead of the new school term
Opinion
5 trends sure to land retailers and brands an A+ in their back-to-school efforts
Opinion
How marketers can change the game for the neurodiverse
Opinion
‘Happy with who I am’: Queer Ad Folk contributors reflect on being ‘out’ in adland
Opinion
‘It’s vandalism’: dean of ad school asks talent poachers to give back
Opinion
‘I felt seen’: meet the first #QueerAdFolk contributors
Opinion
Grads: so, you want to be in marketing or advertising? Know this
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Going with the tide: appealing to Chinese students in 2021
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Novel Student on making happier and healthier student communities
Opinion
eMarketer: adoption of collaboration tools surges amid pandemic
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A fresh approach to Freshers’ Week for brands
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Covid-19 is temporary, but attention to the environment must be permanent
Opinion
How can we build a true workplace of Pride?
Opinion
The new influencers: welcome to the Kidocracy
Opinion
Building your talent pipeline is a long-term investment in your marketing organization
Opinion
The importance of programmatic culture and why we should pay more attention to it
Opinion
Annette King: how to craft your career in an industry that’s in transformation
Opinion
‘We are the misfits, open your doors to us’; responding to Michaela Coel’s McTaggart...
Opinion
From robocop coordinators to chief augmentation officers, what jobs will our kids do?
Opinion
That Lot’s David Levin: things I’ve learned from 18 years of working my arse off in Lo...
Opinion
‘Welcome to Ad Land; capital: Average’ – Tony Cullingham’s final words to Watford...
Opinion
The improbable story of Marc Lewis, dean of the School of Communication Arts
Opinion
Why the ad industry needs to help build a 'media smart' generation of children
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Don't trust everything you read about GDPR
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Men – this is what feminism could do for you
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Mental Health: why charity needs to start at work
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