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Cosmetics & Beauty

Latest marketing and advertising news for Cosmetics & Beauty, including insights and opinions.

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The case of closed doors and broken ceilings

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Pantene takes on afro hair discrimination with Black Minds Matter and Project Embrace

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The future of DTC? Think like a lifestyle brand

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Loyalty voxpop: The value of loyalty

What I learnt from 2020 as a CEO and as a consumer

How 2020 panned out for the Indian advertising regulatory body ASCI

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Key consumer trends that will impact your digital marketing this holiday season

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Is Amazon a natural habitat for designer brands?

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Cult holds up a mirror to the beauty industry with a survey looking at non-binary marketing...

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Pharma going virtual due to Covid-19

Don’t just 'try': why brands need to stop playing with Black History Month

Instagram at 10: what does its future look like?

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Staying local when you’re global: a cautionary tale from Jo Malone

Responsive design: how to tailor content for different screens

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How to measure ROI: return on influence

The Dettol clean-up: ‘It’s too easy to be pejorative’

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A four-step regime for beauty brands and retailers in social

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Vox pop: the future of luxury

John Lewis's axing of ‘Never knowingly undersold’ shows retailers are rethinking their value

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Case study: Appetite Creative and Scentropy subscriptions

Is now the time for streaming giant Netflix to launch its own talent agency?

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Go! Stop! Repeat! Managing the hyperlocalised rollercoaster of demand created by Covid-19

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Vox pop: what's the most heartwarming moment from lockdown?

Not all categories are created equal when it comes to client-agency relationships

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Socially distant but virtually together

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The passion industry was having a moment, but now it's booming

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Changing buying habits of the most wealthy are transforming the luxury industry

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How content and community is driving business success

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To shout or to whisper? Dissecting quiet and loud luxury

The Shiny New Object Podcast: five things I learned from Harry's Vivian Lee

10 things I loved about November; Starbucks, Mac Cosmetics and more

Why luxury brands like Christian Dior have a strong DNA

Kevin Chesters: What advertisers can learn if they were to be more duck

How brands can gain trust in a skepticism-filled Chinese market

How can brands ensure that they work with the right KOLs in China?

The Launch Lowdown debates brands’ biodegradable bones of contention: sustainability