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Cosmetics & Beauty

Latest marketing and advertising news for Cosmetics & Beauty, including insights and opinions.

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The Drum Network

Phygital: the future of retail
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Revolutionary Skincare Brand Ioniq skincare appoints Threepipe for market launch
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Beauty and the gift: the evolution of the cosmetics industry
Opinion

The rise of the 50-plus influencer
Opinion

What does the death of the third-party cookie mean for e-commerce?
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Haircare brand Cloud Nine and IMA launch campaign combating perfection within the beauty i...
Opinion

The case of closed doors and broken ceilings
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Pantene takes on afro hair discrimination with Black Minds Matter and Project Embrace
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The future of DTC? Think like a lifestyle brand
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Loyalty voxpop: The value of loyalty
Opinion

What I learnt from 2020 as a CEO and as a consumer

Opinion

How 2020 panned out for the Indian advertising regulatory body ASCI

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Key consumer trends that will impact your digital marketing this holiday season
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Is Amazon a natural habitat for designer brands?
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Cult holds up a mirror to the beauty industry with a survey looking at non-binary marketing...
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Pharma going virtual due to Covid-19
Opinion

Don’t just 'try': why brands need to stop playing with Black History Month
Opinion

Instagram at 10: what does its future look like?
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Staying local when you’re global: a cautionary tale from Jo Malone
Opinion

Responsive design: how to tailor content for different screens

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How to measure ROI: return on influence
Opinion

The Dettol clean-up: ‘It’s too easy to be pejorative’
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A four-step regime for beauty brands and retailers in social
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Vox pop: the future of luxury
Opinion

John Lewis's axing of ‘Never knowingly undersold’ shows retailers are rethinking their...
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Case study: Appetite Creative and Scentropy subscriptions
Opinion

Is now the time for streaming giant Netflix to launch its own talent agency?
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Go! Stop! Repeat! Managing the hyperlocalised rollercoaster of demand created by Covid-19
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Vox pop: what's the most heartwarming moment from lockdown?
Opinion

Not all categories are created equal when it comes to client-agency relationships
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Socially distant but virtually together
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The passion industry was having a moment, but now it's booming
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Changing buying habits of the most wealthy are transforming the luxury industry
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How content and community is driving business success
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To shout or to whisper? Dissecting quiet and loud luxury
Opinion

The Shiny New Object Podcast: five things I learned from Harry's Vivian Lee
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