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Cosmetics & Beauty
Opinion
There’s an influencer pay gap problem – and marketers can fix it
Opinion
Why perfume ads are leaving a bad smell with audiences
Opinion
Glossier: the tale of a fast-growth brand that went south
Opinion
The Year of Tiger and no hunt for western brands
Opinion
Brands must raise their game if they’re going to face up to inflation
Opinion
Molly-Mae comments prove cultural incompetence is biggest threat to influencer marketing
The Drum Network
The Chinese beauty economy: investing in appearances and the rise of men’s beauty
Opinion
It’s time to stop experimenting with social commerce and get stuck in
The Drum Network
The butterfly effect of Boots launching its own marketing agency on other retailers
The Drum Network
Phygital: the future of retail
The Drum Network
Revolutionary Skincare Brand Ioniq skincare appoints Threepipe for market launch
The Drum Network
Beauty and the gift: the evolution of the cosmetics industry
Opinion
The rise of the 50-plus influencer
Opinion
What does the death of the third-party cookie mean for e-commerce?
The Drum Network
Haircare brand Cloud Nine and IMA launch campaign combating perfection within the beauty i...
Opinion
The case of closed doors and broken ceilings
The Drum Network
Pantene takes on afro hair discrimination with Black Minds Matter and Project Embrace
The Drum Network
The future of DTC? Think like a lifestyle brand
The Drum Network
Loyalty voxpop: The value of loyalty
Opinion
What I learnt from 2020 as a CEO and as a consumer
Opinion
How 2020 panned out for the Indian advertising regulatory body ASCI
The Drum Network
Key consumer trends that will impact your digital marketing this holiday season
The Drum Network
Is Amazon a natural habitat for designer brands?
The Drum Network
Cult holds up a mirror to the beauty industry with a survey looking at non-binary marketing...
The Drum Network
Pharma going virtual due to Covid-19
Opinion
Don’t just 'try': why brands need to stop playing with Black History Month
Opinion
Instagram at 10: what does its future look like?
The Drum Network
Staying local when you’re global: a cautionary tale from Jo Malone
Opinion
Responsive design: how to tailor content for different screens
The Drum Network
How to measure ROI: return on influence
Opinion
The Dettol clean-up: ‘It’s too easy to be pejorative’
The Drum Network
A four-step regime for beauty brands and retailers in social
The Drum Network
Vox pop: the future of luxury
Opinion
John Lewis's axing of ‘Never knowingly undersold’ shows retailers are rethinking their...
The Drum Network
Case study: Appetite Creative and Scentropy subscriptions
Opinion
Is now the time for streaming giant Netflix to launch its own talent agency?
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