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Cosmetics & Beauty

Latest marketing and advertising news for Cosmetics & Beauty, including insights and opinions.

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Why an obsession for tick-box diversity has taken the soul out of inclusivity

In defense of Lush’s #Spycops campaign and other cause marketing

See you in real life: when to take your online brand offline

The importance of casting for video advertising

30 January 2018

Execs from Wavemaker and Mobext share their thoughts on what's in store for mobile this year

19 January 2018

The Drum Network

Building a luxury world: how to market the finest

13 November 2017

The Drum Network

Beard baubles and pet yoga will be among the top trends continuing into next year

09 November 2017

Why do brands like Dove keep 'missing the mark'?

10 October 2017

How to save a brand (without spending $1bn)

13 September 2017

The Drum Network

Which brands do millennials like best?

The Drum Network

Love brands RIP. Citizen brands are the future of marketing

‘It sends such a strong message’: Madonna Badger says Cannes gender bias ban is huge step for...

Gillette launches Venus Breeze in India by debunking myths about female shaving

Dove and Shonda Rhimes release inspiring film starring the creator of ‘Fat Girls Dance’

Creative Works featuring Burberry, Design Bridge, Leo Burnett, Saatchi&Saatchi Stockholm and...

The Drum Network

Revlon Professional UK launches WhatsApp Broadcast List by Cult Ldn

Why Dove’s new Real Beauty bottle designs are a brand value lost in translation

Khloe Kardashian Protein World ad dodges ban following 'unhealthy' claims

The Drum Network

PZ Cussons launches Being with Cult Ldn to speak to younger audiences

Burt’s Nature showcases the Burt of Burt’s Bees in VR

Bio-oil looks to strengthen brand with record digital investment

SK-II signs up as launch brand for Unruly emotional impact tracking tool in Hong Kong and Taiwan

Cosmetic surgery ad banned for suggesting surgery can fix young women’s body insecurities

Cara Delevingne Rimmel mascara ad banned for exaggerating cosmetic effects

China, Japan and the US to drive a bounce back in luxury ad spend in 2017

VML Malaysia appointed social media agency of record for innisfree Malaysia

Ad of the Day: Dove shows 'there’s no right way to do it all' in celebration of #RealMoms

In the director’s chair: Andrew Lang on documentary making and funny moments on Ikea’s ‘Pussy...

Boots No7 and Mother London enlist 50-year-old stuntwoman to feature in ongoing ‘Ready’ campaign

Gender equality movements in advertising are making gains

APAC screams for more audience data, according to Eyeota’s Annual Index Report

Nivea escapes ASA ban following complaint from Unilever over antiperspirant skincare claims...

Nivea perspires after ‘White is Purity’ ads embolden white supremacists

Two decades of e-commerce reveals that peer reviews and product recommendations are the industry...

The Richard E. Grant guide to marketing a perfume without paying for advertising

Roses Creative Awards 2017 finalists revealed: Have you been nominated?