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Cosmetics & Beauty

Latest marketing and advertising news for Cosmetics & Beauty, including insights and opinions.

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Once more, with humanity: Lessons in brand identity from direct-to-consumer startups

13 November 2018

The Drum Network

Typical: you tell some women the High Street is dying and they refuse to believe it

08 November 2018

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In fashion: the six biggest trends in beauty

07 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

The Drum Network

Engaging an audience through user generated content

25 October 2018

The Drum Network

How to up your game with reactive content at scale

27 September 2018

Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

26 September 2018

Listerine posts another indication of where influencer campaigns on Instagram are heading

06 September 2018

No more fixed budgets, rigid marketing calendars and long lead times: meet the new ad agency...

Luxury fashion brands slow to embrace e-commerce must act now, and fast

Why an obsession for tick-box diversity has taken the soul out of inclusivity

In defense of Lush’s #Spycops campaign and other cause marketing

See you in real life: when to take your online brand offline

The importance of casting for video advertising

30 January 2018

Execs from Wavemaker and Mobext share their thoughts on what's in store for mobile this year

19 January 2018

The Drum Network

Building a luxury world: how to market the finest

13 November 2017

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Beard baubles and pet yoga will be among the top trends continuing into next year

09 November 2017

Why do brands like Dove keep 'missing the mark'?

10 October 2017

How to save a brand (without spending $1bn)

13 September 2017

The Drum Network

Which brands do millennials like best?

The Drum Network

Love brands RIP. Citizen brands are the future of marketing

‘It sends such a strong message’: Madonna Badger says Cannes gender bias ban is huge step for...

Gillette launches Venus Breeze in India by debunking myths about female shaving

Dove and Shonda Rhimes release inspiring film starring the creator of ‘Fat Girls Dance’

Creative Works featuring Burberry, Design Bridge, Leo Burnett, Saatchi&Saatchi Stockholm and...

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Revlon Professional UK launches WhatsApp Broadcast List by Cult Ldn

Why Dove’s new Real Beauty bottle designs are a brand value lost in translation

Khloe Kardashian Protein World ad dodges ban following 'unhealthy' claims

The Drum Network

PZ Cussons launches Being with Cult Ldn to speak to younger audiences

Burt’s Nature showcases the Burt of Burt’s Bees in VR

Bio-oil looks to strengthen brand with record digital investment

SK-II signs up as launch brand for Unruly emotional impact tracking tool in Hong Kong and Taiwan

Cosmetic surgery ad banned for suggesting surgery can fix young women’s body insecurities

Cara Delevingne Rimmel mascara ad banned for exaggerating cosmetic effects

China, Japan and the US to drive a bounce back in luxury ad spend in 2017