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Digital
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Festival

16 March - 24 April 2020

Coming Up

6 Apr 12:00 BST / 07:00 EST

Is Covid-19 the ultimate test of leadership?

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Cosmetics & Beauty

Latest marketing and advertising news for Cosmetics & Beauty, including insights and opinions.

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The Drum Network

Changing buying habits of the most wealthy are transforming the luxury industry

18 March 2020

The Drum Network

How content and community is driving business success

10 March 2020

The Drum Network

To shout or to whisper? Dissecting quiet and loud luxury

26 February 2020

The Shiny New Object Podcast: five things I learned from Harry's Vivian Lee

09 December 2019

10 things I loved about November; Starbucks, Mac Cosmetics and more

02 December 2019

Why luxury brands like Christian Dior have a strong DNA

06 November 2019

Kevin Chesters: What advertisers can learn if they were to be more duck

05 November 2019

How brands can gain trust in a skepticism-filled Chinese market

02 October 2019

How can brands ensure that they work with the right KOLs in China?

01 October 2019

The Launch Lowdown debates brands’ biodegradable bones of contention: sustainability

21 June 2019

Clear out your handbag, Boots is introducing a digital advantage card

11 June 2019

Influencers are responsible for the world’s positive mental health outlook

13 May 2019

The myth of the influential influencer

09 May 2019

What Lush did next... on social media

17 April 2019

The Drum Network

The beauty industry is giving the UK high street a much-needed makeover

28 March 2019

The Drum Network

What role for brands in a ‘circular economy’?

15 March 2019

Jen Aniston turning 50 gives marketers a reason to celebrate

08 March 2019

The Drum Network

Advertising gets on my tits

07 March 2019

Super Bowl LIII: Advertising winners, losers and what?

04 February 2019

Chris Moody: Why brands should get a bit more Rive Gauche with their identities

21 January 2019

Once more, with humanity: Lessons in brand identity from direct-to-consumer startups

13 November 2018

The Drum Network

Typical: you tell some women the High Street is dying and they refuse to believe it

08 November 2018

The Drum Network

In fashion: the six biggest trends in beauty

07 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

The Drum Network

Engaging an audience through user generated content

25 October 2018

The Drum Network

How to up your game with reactive content at scale

27 September 2018

Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

26 September 2018

Listerine posts another indication of where influencer campaigns on Instagram are heading

06 September 2018

No more fixed budgets, rigid marketing calendars and long lead times: meet the new ad agency...

31 August 2018

Luxury fashion brands slow to embrace e-commerce must act now, and fast

23 August 2018

Why an obsession for tick-box diversity has taken the soul out of inclusivity

31 July 2018

In defense of Lush’s #Spycops campaign and other cause marketing

09 July 2018

See you in real life: when to take your online brand offline

20 June 2018

The importance of casting for video advertising

30 January 2018

Execs from Wavemaker and Mobext share their thoughts on what's in store for mobile this year

19 January 2018

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