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Cosmetics & Beauty

Latest marketing and advertising news for Cosmetics & Beauty, including insights and opinions.

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The Drum Network

The Chinese beauty economy: investing in appearances and the rise of men’s beauty
Opinion

It’s time to stop experimenting with social commerce and get stuck in
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The butterfly effect of Boots launching its own marketing agency on other retailers
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Phygital: the future of retail
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Revolutionary Skincare Brand Ioniq skincare appoints Threepipe for market launch
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Beauty and the gift: the evolution of the cosmetics industry
Opinion

The rise of the 50-plus influencer
Opinion

What does the death of the third-party cookie mean for e-commerce?
The Drum Network

Haircare brand Cloud Nine and IMA launch campaign combating perfection within the beauty i...
Opinion

The case of closed doors and broken ceilings
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Pantene takes on afro hair discrimination with Black Minds Matter and Project Embrace
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The future of DTC? Think like a lifestyle brand
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Loyalty voxpop: The value of loyalty
Opinion

What I learnt from 2020 as a CEO and as a consumer

Opinion

How 2020 panned out for the Indian advertising regulatory body ASCI

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Key consumer trends that will impact your digital marketing this holiday season
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Is Amazon a natural habitat for designer brands?
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Cult holds up a mirror to the beauty industry with a survey looking at non-binary marketing...
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Pharma going virtual due to Covid-19
Opinion

Don’t just 'try': why brands need to stop playing with Black History Month
Opinion

Instagram at 10: what does its future look like?
The Drum Network

Staying local when you’re global: a cautionary tale from Jo Malone
Opinion

Responsive design: how to tailor content for different screens

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How to measure ROI: return on influence
Opinion

The Dettol clean-up: ‘It’s too easy to be pejorative’
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A four-step regime for beauty brands and retailers in social
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Vox pop: the future of luxury
Opinion

John Lewis's axing of ‘Never knowingly undersold’ shows retailers are rethinking their...
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Case study: Appetite Creative and Scentropy subscriptions
Opinion

Is now the time for streaming giant Netflix to launch its own talent agency?
The Drum Network

Go! Stop! Repeat! Managing the hyperlocalised rollercoaster of demand created by Covid-19
The Drum Network

Vox pop: what's the most heartwarming moment from lockdown?
Opinion

Not all categories are created equal when it comes to client-agency relationships
The Drum Network

Socially distant but virtually together
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The passion industry was having a moment, but now it's booming
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Changing buying habits of the most wealthy are transforming the luxury industry
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