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B2B
The Drum Network
The state of B2B creativity: calling all creative leaders
Opinion
Efficiency costs: Why agencies playing the short game will fail
Opinion
4 unique ways to market in the world of cybersecurity
Opinion
B2B marketers, please stop asking: ‘does it scale?’
Opinion
Were the Cannes Lions' print and outdoor winners actually effective ads? Here's the answer
Promoted
4 reasons why advertisers in Asia should use podcasting as a marketing tool
Opinion
Why Cannes 2022 is a shining moment for B2B’s creative journey
Opinion
How artificial intelligence is helping to measure creative effectiveness in marketing
Opinion
Can tech really help you win more RFPs?
Opinion
Why referrals are a better B2B KPI than your net promoter score
Opinion
How brands can use their privilege in the fight for women
Opinion
3 lessons brands can learn from charities when leveling up their CX
Opinion
Emotions take center stage for the future of CX
Opinion
5 things you need to know when developing a multi-market CX strategy in Asia
Opinion
CX in B2B: can we have true personalization without a person?
Opinion
B2B marketers: it’s time to tackle ‘B-to-boring’ problem
The Drum Network
The latest Amazon tool to help brands sell more
Opinion
3 ways artificial intelligence will save adtech
The Drum Network
When is video marketing right for B2B?
Opinion
4 steps B2B marketers can take to win in a privacy-first era
Opinion
In 2022, should B2B content marketers focus more on advertising?
Opinion
B2B brands must embrace digital tools to thrive in ‘the great reshuffle’
The Drum Network
The creativity confidence crisis in B2B (and how science can help crack it)
Opinion
Omicron on the rise: can your employer require you to get a Covid-19 booster shot?
Opinion
For B2B brands, the only safe path is to embrace a bigger bet
Opinion
Why a Creative B2B Cannes Lion couldn’t have come at a better time
Opinion
Why CX measurement is critical now for the future of brand performance
Opinion
How B2B CMOs can use first-party data to drive business growth in 2022
Opinion
What Salesforce chief exec Marc Benioff taught me about B2B brand building
Opinion
How many decisions have you made because you were worried what people thought of you?
Opinion
The meat of the brand that B2B marketers always forget
Opinion
Facebook wants to own the ‘metaverse.’ Want a scare? Read the book that coined the phr...
Opinion
It’s time for Zuck to give a fuck
Opinion
Buyers are under pressure to prove ROI and other B2B fallacies
The Drum Network
A 2022 planning guide for every B2B marketer
The Drum Network
Time to leave home? Agency leaders on the return to IRL working
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