B2B
MIke Lander Column 9 Article header image
Promoted

How do you negotiate with a client that thinks you’re a commodity service provider?
Conference
Opinion

Can conference programming be as smart as Netflix? It’s already happening
Capgemini Research Institute's new playbook for CMOs
The Drum Network

A new playbook for CMOs: driving sustainable growth with real-time marketing
Social meeting
Opinion

LinkedIn’s Penry Price on why 'in-person meetings need to count for more'
sistine chapel with robot hand
Opinion

There’s a 50% chance your job will be automated. Why acting more human will protect you
vaccine
Opinion

Biden’s vaccine & paid time off requirements come to a head
Cross
Opinion

The triumph of the cross: how religions rule at visual identity
3 paths
Opinion

3 pathways to accessing ‘locked-in’ B2B mindsets
AI
Opinion

Why AI & ML must be part of diversity initiatives
Mike Lander Column 8
Promoted

How to ace a salary negotiation – on both sides
Roast on creating a frictionless ecommerce experience to rival retail giants like Amazon.
The Drum Network

Delivering frictionless e-commerce: what brands can do to delight users
Ibexa on why businesses should bolster their sales strategies and work on their company culture rather than get sucked in by tech innovations.
Open Mic

Five changes to make to become a B2B sales operation
Apple mail
Opinion

Apple’s new email privacy controls: a big turnoff for consumers & marketers
vaccine mandates are coming for you
Opinion

Covid-19 vaccine mandates and legal cases: what you need to know
Curious
Opinion

What was a good question that you asked today?
employees
Opinion

Why your brand’s primary target must now be your own employees
Growth
Opinion

McKinsey on winning in the ‘next normal’: 3 elements to fuel growth
MAP
Opinion

Musts for mapping out the B2B customer journey, now that digital habits are here to stay
vwrwrg
Opinion

Marketers, turn up your attribution game for your happily ever after
NCAA
Opinion

Brands: proceed with caution during NCAA rookie frenzy

measure
Opinion

The most important driver in B2B sales and no one is measuring it
women's sports, boxing
Opinion

Brands say they value women, so why do they keep undervaluing women’s sports?
With vaccinations on the rise, British retail is bouncing back
Open Mic

With vaccinations on the rise British retail is bouncing back
Juneteenth and The Importance of the BIPOC Community
Opinion

Juneteenth and the importance of the BIPOC community
future
Opinion

Marketers need a new lens for a world that has just been reimagined
Measurement
Opinion

Organizing & unifying your measurement portfolio is hard – here’s how to do it in 3 st...
The future of measurement: why it’s time for CMOs to kick the cookie habit
Opinion

The future of measurement: why it’s time for CMOs to kick the cookie habit

It’s ‘transition time’ for consumers, so how are Grocers fairing in the UK?
Opinion

It’s ‘transition time’ for consumers, so how are grocers faring in the UK?
Type B
Opinion

What Type As can learn from Type Bs: confessions of an easygoing ad man
B2B
Opinion

The real audience for B2B marketing is... not the c-suite. Here’s who you need to target
data dictionary
Opinion

Why now is the time for brands to (re)build accurate data dictionaries
Storm
Opinion

Why creative teams need to be ‘cultural meteorologists’
hustle
Opinion

Grads: so, you want to be in marketing or advertising? Know this
The year that’s seen road warriors embrace digital transformation
Opinion

The year that’s seen road warriors embrace digital transformation
What’s next for the future of frequency capping?
Opinion

What’s next for the future of frequency capping?
Colorful plastic monkey figurines holding hands
Opinion

Humans are hardwired for connection, so why is building a brand community so difficult?