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B2B
The Drum Network
Investing millions in AI is great, if you know what to do with it
The Drum Network
Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out
The Drum Network
AI won’t replace B2B copywriters, because it can’t
The Drum Network
Advocates over ads? What Tesla and GoPro can teach B2B marketers about brand advocacy
The Drum Network
How to really get ahead in marketing: Learn to say ‘no’
The Drum Network
B2B mascots are out of favor, but they still deliver great results
The Drum Network
AI in SEO: Treat it like a new team member
The Drum Network
AI is already helping marketers do more, by augmenting (not replacing) them
The Drum Network
Effective measurement should propel brands forward – not hold them back
The Drum Network
Why aren’t we making more playful B2B work?
Opinion
Get ready to yell. Get ready to hide. It's a silly, serious year for design
The Drum Network
Black Friday isn’t just for B2C: How B2B brands can get involved
Opinion
The M&S Christmas ad backlash shows why marketers need to stand up for humor
Open Mic
The B2B guide to algorithmic marketing and how it can help to grow your business
Opinion
I’m starting a Britpop band to teach B2B marketers about the importance of segmentation
The Drum Network
LinkedIn influencing is staying put, here’s how to get it right in B2B
Open Mic
B2B tech marketing too vague for buyers, says LinkedIn report - here’s 5 ways to stand o...
Open Mic
70% of consumers blocking cookies online, research shows
The Drum Network
Are agencies becoming Saas companies?
The Drum Network
How to turn finders into followers: the 4 steps to buyer enlightenment
The Drum Network
How digital transformation is stamping out passé B2B sales techniques
The Drum Network
What can B2B learn from consumer brands’ use of ad music?
The Drum Network
Are brands standing in the way of their own digital transformation?
The Drum Network
63% of clients prefer to see 1 creative route rather than 3: a look at the DBA report
Opinion
Top 5 tips for agencies to secure fair business in 2023
The Drum Network
How can B2B brands make sure they choose the right marketing agency?
The Drum Network
The pitch process is broken. Brands should know the value of ideas
The Drum Network
Measurability no longer has to limit your media choices
The Drum Network
TikTok for B2B companies: how to do it right
Opinion
As Musk & others call for AI pause, the perils of rushing development are clear
The Drum Network
Can neuroscience pump better creative into B2B marketing?
The Drum Network
How to use nostalgia and connection to drive customer loyalty
The Drum Network
What B2B brands should know about the pitch process
Opinion
You can run, you can hide, but you can’t escape ‘the ick’
Opinion
Bold predictions for B2B marketers, from CMO exhaustion to the AI explosion
Opinion
Why brands should be bold amid economic uncertainty
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From our Open Mic Members
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Don’t let AI disguise a backwards slide for agencies and brands
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Nothing better than a short deadline to kick us all in the butt