B2B
Buyer looking at laptop frustrated with B2B tech marketing
Open Mic

B2B tech marketing too vague for buyers, says LinkedIn report - here’s 5 ways to stand o...
graph
Open Mic

70% of consumers blocking cookies online, research shows

Gold building under blue sky - Tokyo Big Sight East Exhibition Hall, Kōtō-ku, Japan
The Drum Network

Are agencies becoming Saas companies?
Buddha statue among trees
The Drum Network

How to turn finders into followers: the 4 steps to buyer enlightenment
X-ray of mushrooms with false colors
The Drum Network

How digital transformation is stamping out passé B2B sales techniques
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The Drum Network

What can B2B learn from consumer brands’ use of ad music?

White 3D printed skull scale model image
The Drum Network

Are brands standing in the way of their own digital transformation?
People stood in a circle holding lego people
The Drum Network

63% of clients prefer to see 1 creative route rather than 3: a look at the DBA report
For agencies, it's crucial for advertisers not to conflate 'fair pricing' with 'underpaying'. But how?
Opinion

Top 5 tips for agencies to secure fair business in 2023
Two people on laptops in a cafe
The Drum Network

How can B2B brands make sure they choose the right marketing agency?
Quote painted on steps: "All ideas grow out of other ideas"
The Drum Network

The pitch process is broken. Brands should know the value of ideas
Small cactus in pot next to upright tape measure
The Drum Network

Measurability no longer has to limit your media choices
La Défense architecture from below, France
The Drum Network

TikTok for B2B companies: how to do it right
OpenAI's ChatGPT interface
Opinion

As Musk & others call for AI pause, the perils of rushing development are clear
Blue and black abstract painting
The Drum Network

Can neuroscience pump better creative into B2B marketing?
Man waving from food van
The Drum Network

How to use nostalgia and connection to drive customer loyalty
Light bulb drawn on glass board
The Drum Network

What B2B brands should know about the pitch process
Ick02
Opinion

You can run, you can hide, but you can’t escape ‘the ick’
retro robot
Opinion

Bold predictions for B2B marketers, from CMO exhaustion to the AI explosion
coins growing a plant
Opinion

Why brands should be bold amid economic uncertainty
Book levitating
The Drum Network

To elevate the B2B customer experience, partner with a content agency
Twitter Wall
Opinion

Stagwell’s Penn says ‘Twitter was a sewer. Musk will be the Roto-Rooter. Just be patie...
People walking on crossing
The Drum Network

How to protect (and promote) your brand during a recession: 4 kinds of customers
Mobile data networks
Open Mic

Forget the cookie – mobile network data provides next level consumer insight

Group of people look at data privacy on their mobile phones in APAC
Open Mic

The impact of data privacy practices on advertising in the APAC region
A data clean room visualized
Open Mic

Are clean rooms the answer to data & privacy issues?

pin
Opinion

An easy hack for improving B2B messaging effectiveness
Checking privacy-safe mobile ads during data regulatory times
Open Mic

Why privacy-safe mobile ad partners are crucial in the new world of data regulation

Zero-party data can be obtained - but quality relationships are crucial to earning it
Open Mic

The best way to collect zero-party data? Personalized customer relationships – here’s...
Apple
Opinion

How build a future-proof ad business (hint: copy Apple)
ABM
Opinion

The real ROI for ABM is in account based management, not marketing

Rule of 3
Opinion

B2B marketing and the rule of three in a recession
Black pug looking wantingly at a meringue pie
The Drum Network

5 things consumers will expect from brands in 2023
Book of knowledge next to a pink mug
The Drum Network

Google’s helpful content update: what you need to know
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The Drum Network

New world, new strategy: how to move from a customer focus to human-centricity
A treasure chest filled with gold coins
The Drum Network

For the love of data: where content marketers are going wrong