He has been making people laugh since he was still at school. After three decades at the top of the comedy business, Saturday Night Live star Kenan Thompson shares how he’s using humor to make ad spots seem less like a classroom.
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As part of The Drum’s Entertainment Focus, we’re using insights from Kantar’s Marketplace, an automated market research platform, to show why campaigns from Disney, Lego and YouTube are grabbing viewers’ attention.
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The Princess of Wales released a deeply moving video message Friday afternoon about her health, ending weeks-long speculation. The development has drawn attention to the Royal Family’s relatively hands-off approach to communication around...
Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting key CMOs – and how their roles are evolving. In this installment, Chaucer Barnes, chief marketer at UnitedMasters, Inc., shares why marketers of...
From tech-enhanced tastes to sustainable sips, AI-powered flavor infusions and the new era of premiumization - here are four trends from drinks and cocktail culture to help marketers add fizz to their marketing experiences.
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Sports-focused streaming platform FuboTV filed an antitrust lawsuit against the entertainment giants last month over their plans to launch a joint sports streaming venture.
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Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting key CMOs – and how their roles are evolving. In the first installment of the series, Eos’s CMO Soyoung Kang shares how to win over...