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How can marketers communicate complex messages around sustainability efforts, without being accused of greenwashing?

The new marketing mission: making sustainability your competitive advantage

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As part of our Predictions Deep Dive, we sit down with Rob Mitchell, CEO, FT Longitude to discuss the evolving role of the marketer in leading the sustainability agenda. ...

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World - 31/01/2023

TV advertising isn’t dead – it just needs more effective strategies

TV advertising isn’t dead – it just needs more effective strategies

Opinion: Guest Columnists

Unifying the best brand-safe linear and digital strategies is the new advertising reality, argues Ampersand’s chief technology... Read more

Gerrit Niemeijer - 30/01/2023

What effect will the legislation have on the alcohol industry?

The home of whisky might ban alcohol ads ushering in ‘an age of creative prohibition’

Opinion: Guest Columnists

Proposed alcohol ad restrictions in Scotland are an act of economic self-harm argues Chris Black, managing director at creative... Read more

Chris Black - 30/01/2023

Is social media growing a more socially aware generation?

The future of social media is educational and eco-conscious

Opinion: The Drum Network speaks

The Drum Network

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George Stolton - 30/01/2023

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