Smoothies and fruit drinks made exempt from the new sugar tax have been found to contain on average twice as much as those that will be taxed, according to a new British Medical Journal (BMJ) study.
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Some of the biggest publishers in the US — including The Wall Street Journal, The New York Times, The Financial Times and the Washington Post— have signed up to a new service that will allow them to charge readers on a...
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United States - 23/03/2016
The shortlist has been revealed for The Drum Marketing Awards, with WCRS, Mindshare, OMD and Zenith Optimedia amongst the most nominated agencies.
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Content is increasingly a stalwart marketing strategy amongst B2B marketers, but there is clearly room for improvement. In a recent survey, many of the respondents agreed that their content departments are generating material using individuals who...
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Two founders of M&C Saatchi, Jeremy Sinclair and David Kershaw have backed a start-up that’s helping mums retrain in digital roles as it plots an international expansion.
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