Generative AI platforms like ChatGPT and Midjourney have been making waves across adland. Now, AI-generated music is poised to make a similarly radical debut. Here’s what marketers need to know about this emergent tech – and how it can...

Chatbots deliver benefits across the entire business, including improvements to customer service that help to stimulate profits while leading to marketing efficiencies. However, partnering with an expert in the field might just save a few...

The UK marketing industry has been tackling a talent shortfall for a decade, many top execs are in agreement uncompetitive salaries aren’t helping.  ...

Super Bowl advertising in 2021 generated as much CO2 as 100,000 Americans that year. Does the industry’s showpiece event need a green overhaul?  ...