As competition hots up in B2B, leaders in the space are expecting growth and shifting shape. We sat down with nine bigwigs, including the major independents vying for pole position, to ask what must change as B2B shifts gears.
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We've collected our ongoing coverage of the M&C Saatchi acquisition saga into a rolling article. Check back regularly for further updates.
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Understanding how serverless can help speed up processes and make for more efficient marketing is vital. Matthew Thomas, senior PHP...
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A new study suggests the promise of in-housing has failed to materialize for many marketing leaders who now admit struggles in building a functioning department.
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