Agency

When should agencies decide to swallow costs?

Operating costs are up – should agencies absorb the increase, or raise fees?

Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. ...

Post-pandemic, it’s time for a better work-life balance

Opinion: The Drum Network speaks

The Drum Network

Sometimes, the key to being more productive is slowing down. Propeller Group’s Kate Chaundy divulges the motivation behind her... Read more

Kate Chaundy - 20/09/2022

The Judges’ Club: meet gaming and OOH heavyweight Jim Wilson of Talon America

While there is still time to enter The Drum Awards for Out of Home, we catch up with judge Jim Wilson, chief executive officer of Talon Outdoor America. ...

Should brands be mimicking political advertising methods to attract consumers?

Opinion: Guest Columnists

Political fundraisers are ‘the best marketers in the world,’ says Stagwell chief executive officer Mark Penn. Here’s... Read more

Mark Penn - 15/09/2022

Agencies are gearing up for a month of special programming in honor of Hispanic Heritage Month 2022

How 9 top agencies are celebrating Hispanic Heritage Month

With Hispanic Heritage Month officially under way, The Drum surveys top ad agencies on how they’re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora. ...

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Operating costs are up – should agencies absorb the increase, or raise fees?

Post-pandemic, it’s time for a better work-life balance

The Judges’ Club: meet gaming and OOH heavyweight Jim Wilson of Talon America

Should brands be mimicking political advertising methods to attract consumers?

How 9 top agencies are celebrating Hispanic Heritage Month

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