The first day of my life as a copywriter, someone gave me ‘Ogilvy on Advertising’ to read. I learnt several things from it....
Read more
After nearly 35 years of wildly successful campaigns and steady growth, global agency Wieden+Kennedy has decided to mix things up a bit, making changes to its organizational structure.
...
Read more
North America - 17/10/2016
Businesses seeking to build a new business model or entirely new customer experience haven’t got the time or inclination to bundle together artificially separate marketing disciplines. They’re looking for a partner KBS Albion believes...
Read more
Often creative agencies are just told to create a bunch of assets that get sprayed around the internet until a winner is found. However, Grey is developing a proposition it claims will offer brands ads that’s more contextually relevant...
Read more
Welcome to The Drum Creative Works, in partnership with Workfront.
...
Read more