Publicis Groupe has spawned another division, called ‘Sapient Inside’, which it promises will bring tech and creativity closer together by "embedding" digital specialists within its traditional creative shops.
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The boss of Publicis Groupe Maurice Levy has broken his silence on the shocking allegations of racism and sexism made against the former chief executive at ad giant JWT – a WPP agency – saying that it was “one man’s mistake...
At SXSW, The Drum sat down with Matter Unlimited’s founder and CEO Rob Holzer to discuss how brands can effectively incorporate social good initiatives into their marketing efforts.
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