In the second part of Economist Data Editor and bestselling author Kenneth Cukier’s Quantcast Sessions interview, he urges us to remember that the “the twentieth century is “blood soaked in the way data has abetted ugly ends” and that we must ensure big data is used for the betterment of society.

Other subjects he covers include the role of the regular in protecting the consumer without the “lunacy” of believing we can predict the future of privacy in a digital age, and suggestions on how a privacy ‘property right’ could work to help us trade in our personal data.  

View the first part of this interview: