The Drum

Class of 2021 Exhibition

Rethink Your Drink

Alice Werrell

Graphic design, Art Direction, Advertising, Typography

Alcohol impacts several brain processes; namely your perception - because of this an estimated 95,000 people die from alcohol-related cases every year. This campaign uses reworked labels of alcohol brands to disseminate the negative effects alcohol can have. At first glance the labels look nothing out of the ordinary, but on further inspection you realise your perception was wrong giving the taste of confusion one would feel when under the influence. The campaign raises awareness of the severity of alcohol related crime but more importantly the notion to be drink aware.

Alice Werrell

Hi I'm Alice. A creative from the University of Gloucestershire. My strengths lie in art direction but am a lover of great copy too. I'm known for my red hair which as you can imagine sets me apart form the rest. This follows suit creatively as I seem to go left when the others go right! I'll never hesitate to get my teeth stuck into making a 360 campaign that is integrated through multiple touch-points. I have always had a fascination of people and how we think or perhaps don't think. This interest more often than not fuels me to create social campaigns lead by human behaviour insights; advocating sometimes controversial yet necessary ideologies that make people sit up and think. I run risk and go against the grain... but someone has to right?

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