Class of 2021 Exhibition
Rethink Your Drink
Alcohol impacts several brain processes; namely your perception - because of this an estimated 95,000 people die from alcohol-related cases every year. This campaign uses reworked labels of alcohol brands to disseminate the negative effects alcohol can have. At first glance the labels look nothing out of the ordinary, but on further inspection you realise your perception was wrong giving the taste of confusion one would feel when under the influence. The campaign raises awareness of the severity of alcohol related crime but more importantly the notion to be drink aware.