Roxi Khan

Roxi grew up with the best of Advertising during the 80s and 90s, coming to SCA she initially thought she could bring Advertising back to its glory days. Although she found she was fascinated by Experiential and the interactivity of consumers to different brands. She also enjoyed the idea of using a variety of different mediums for each brand and not being solely stuck with posters. Eventually she discovered a more exciting form of Advertising along the way, Creative PR. Seeing the reaction that stunts would garner in the press was amazing to her. So she focused in this direction for the remainder of her studies.