Class of 2021 Exhibition

Durex - Underpopulate the Planet

Flo Rusell

Art Direction, Advertising, Marketing, Creative Comms

Work illustration

Given that one of the most environmentally friendly decisions you can make is having fewer children, Durex is arguably the greenest product on the market. We took this insight and developed it into an integrated ad campaign for Durex, consisting of posters and experiential PR.

Work illustration
Work illustration
Work illustration
Work illustration
Work illustration

Flo Rusell

Alex and Flo met at the SCA interview day and immediately disliked each other, believing the others’ application to be better. This mutual envy-fuelled hatred continued into term one until they decided to sack it off and partner up. Now, on account of Flo’s singing and Alex’s tendency to completely daze out of a conversation, they still irritate one another, but have found plenty of redeeming features as well. They both perform live comedy, love dumb ideas that come from a smart place, and heavily vibe with Milky Bars. Hit them up if you want to get down.