Class of 2021 Exhibition
The Wax Quarter Unites DJ’s, producers, dance music lovers & record collectors alike, over a shared love of underground grooves and exclusive record drops. The platform is playful, slightly bizarre, but approachable for anyone. This informed my colour palette, which is gender inclusive and fun, but with a touch of weird. My strategy informed the visual route, which identified a huge illustrative visual gap in the market. Adrian Frutiger’s Univers (used in underground networks across the globe) references the nature of the music my platform is promoting. Underground type for underground music.