Class of 2021 Exhibition

The B2B with no specifics conundrum

Magdalena Majka

Art Direction, Advertising, Branding

Work illustration

The brief --> was to provide advert ideas that promote the brand without giving away any specifics or details on products. The brand produces functional components and spices used in meat processing. The images show vaious approached to such promotional requirements. Each represents a different potential advertising series, which would follow the style of the representative sample. The idea behind these was the story that captures attention --> expressed with beautiful images and matching the slogans.

Work illustration
Work illustration
Work illustration
Work illustration
Work illustration

Magdalena Majka

Fancy content conception created by someone who loves messages in all forms and contexts? Both large holistic campaigns and one-off adverts. With intertwined creative approach and research insights. I am passionate about ideas. Those, that trigger responses with various subliminal cues as well as visual rhetoric. Thus, leveraging different touchpoints with brands for their effectiveness on consumers is very intriguing. This stems from being drawn to the wider field of communications, including linguistics, marcomms. Above all the abundance of ways that can be used to frame the message or a story to create impact. Experienced in advert creation for magazines and marcomms, I might just be the extra hand you need.