Brief: Create a brand that encourages and celebrates change and transformation through human connection. Insight: Popularity of traditional outdoor markets have declined over recent years, mainly due to them being viewed as outdated. This decrease has caused a loss of vendors jobs and the number of markets in the UK to decrease. Solution: Cordial is an umbrella brand of contemporary food, drink and fresh produce markets. Cordial’s purpose is to transform markets into go-to destinations and change the way 20-35 year old’s view and use them, all while keeping local traders at the heart.