The Drum

Class of 2021 Exhibition

Sex. Own It.

jessica kielstra

Art Direction, Advertising, Creative Comms, Branding

The laddish humour in communications around condoms mean only 2% of women carry a condom. We need to speak directly to women, to remove stigma and give them a safe place to buy them. We partnered with ASOS and put condoms in the health and beauty section. We created OOH and social messaging to turn Durex into a lifestyle brand. We redesigned packaging to make condoms the perfect nightstand accessory.

jessica kielstra

Alongside my creative partner Nina Forbes, we've crafted an ad portfolio that reflects the world we wish to see. We created The Gender Agenda - the first official study into sexism at Ad lands entry point. We've won awards for bringing queer sex education to the forefront with Teen Vogue. And we've challenged Durex to ditch the laddish language and loud packaging. We've worked with Google to discuss equality in the workplace, one GIF at a time. And most impressive of all, we once got retweeted by Cindy Gallop. (Actually more than once, but who's counting)

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