Zone

Zone is an award-winning customer experience agency.

London, United Kingdom
Founded: 2000
Staff: 1300
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Skills
Digital
Customer Experience
Content Management
Content Stategy
Product and service development
CMS & Platform Builds
Ecommerce
Innovation
Digital & Social
Social & Content Strategy

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Clients

adidas
Aviva
BMW
British Gas
Electrolux
The Football Association
Marks & Spencer
Guide Dogs
John Lewis Partnership
Sector Experience
Financial & Professional Services
communications
Energy & utilities
Healthcare
information technology
Insurance
Manufacturing
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Retail
Technology

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Content marketing in 2020

24 March 2020 9:49am

What challenges face content marketers in 2020?

A thirst for content – however it comes, whatever it does – has got us into some bad habits. The word ‘content’ is so loose in meaning, it can become almost anything. As such, in the hands of an organisation desperately seeking another sales avenue, it becomes a vehicle to bombard customers with clumsy pitches, poorly disguised as useful information.

If the roundtable discussion recently held here at Zone is anything to go by, times are changing. Thanks to savvy content creators and marketeers who value the views of their customers as much as their internal stakeholders, content is becoming increasingly ‘audience-first’, with more attention being paid to the needs of reader, watcher or listener than ever before.

This report provides an overview of what was discussed and begins to unpick the issues and challenges facing content marketeers in 2020.

Download here: https://www.zonedigital.com/uk/content-marketing-in-2020

Tags

Content Creation
Content Marketing