Zone

Zone is an award-winning customer experience agency.

London, United Kingdom
Founded: 2000
Staff: 1300
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Skills
Digital
Customer Experience
Content Management
Content Stategy
Product and service development
CMS & Platform Builds
Ecommerce
Innovation
Digital & Social
Social & Content Strategy

and 9 more

Clients

adidas
Aviva
BMW
British Gas
Electrolux
The Football Association
Marks & Spencer
Guide Dogs
John Lewis Partnership
Sector Experience
Financial & Professional Services
communications
Energy & utilities
Healthcare
information technology
Insurance
Manufacturing
Media & Entertainment
Retail
Technology

and 2 more

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21 Marketing Jobs of the Future: A Guide to Getting and Staying Employed – in Marketing – for the Next 10 Years

by Ricky Wallace

June 6, 2019

In 2017, Cognizant proposed 21 jobs that will emerge in the next 10 years and be central to the future of work. In 2018, we presented 21 more. Both reports espouse our argument that even as technology – and specifically AI – changes how we work, humans have never been more integral to the future of work.

Now, in 2019, we invite you to ponder 21 jobs of the future in marketing that we think are both plausible and prescient – and above all represent essential work that people still need to do: connecting people to stories, brands and experiences.

Could you have predicted the rise of the social media influencer back in 2009? The world of the marketer was once so simple: acquire people’s attention and then shout the loudest. This approach worked when brands operated with fewer channels and targeted longer attention spans, but it’s ineffective in a world where consumers are assailed with hundreds if not thousands of messages daily. Brands today are armed with algorithms that predict precisely what to serve up to customers and prospects, where and when. Digitally powered connectivity and data intelligence define the brand experience of the future.

You can download the whitepaper here.

Tags

marketing
future