Zefr

Zefr

Zefr is a data platform that enables brands and agencies to activate and measure brand suitability in video

https://www.zefr.com/
Los Angeles, United States
Founded: 2012

About

Zefr is the most sophisticated platform for walled garden investment.

Rather than relying on open-web tools, our tech was specifically built to understand video within complex walled gardens, by combining video-level AI with scaled review.

This patented machine learning engine, called Cognition AI, provides infrastructure for end-to-end targeting, optimization, and measurement solutions across YouTube, Facebook and now TikTok.

For more information, go to: http://​zefr​.com.

Clients

GroupM
Publicis
Omnicom, WPP, Havas,
Horizon Media
Dentsu Aegis

Skills

suitability
human-reviewed machine learning
responsible marketing
verification
Measurement and insight
video intelligence
DV360
Google Ads
Facebook Marketing Partner
YouTube Measurement Partner
GARM
Brand Suitability
brand safety

Sectors

Video
Media Buying
AdTech
brand innovation

Other information

Founded:

2012

Other links

Offices

Address:
4101 Redwood Avenue
Los Angeles
90066
Los Angeles County
United States