Zappar is the world’s leading augmented reality platform and creative studio for mobile and web apps. Since 2011, Zappar’s mission has been to democratise AR and get it into the hands and lives of as many people as possible.
Supercharging customer loyalty campaigns with AR
Branded collectables and reward schemes have been a much-loved part of the retail world for a few decades - but how do they continue to innovate into the 2020s and beyond?
Our in-house creative team at Zappar worked with Craze to deliver an AR-infused loyalty campaign for New Zealand supermarket brand, Countdown. Using a blend of collectables, native apps, and an always-on camera strategy, engagement rocketed across a number of key metrics.
Countdown wanted to boost engagement and brand affiliation amongst kids and their parents in a new way. Their objective was simple; to engage children and their parents with something that was both educational and entertaining, driving footfall in-store while offering additional value post-purchase.
To do this, they joined forces with Craze and Zappar to come up with a next-level customer loyalty campaign that blended the physical and digital worlds to create a trackable campaign that persisted beyond the checkout counter and into the home.
The Super Insects campaign was designed around a series of 72 collectable Insect Cards and 36 Puzzle Cards, developed by Craze, which Countdown customers were rewarded with after spending $30 on their shopping. To bring these to life, Zappar developed the Super Insects App which enabled customers to scan the cards to reveal 3D insects that you could place in the real world using augmented reality, as well as interactive games and quizzes designed to be both fun and educational. Bridging the divide between the physical cards and digital experiences in order to improve engagement, boost market share, and enhance the educational experience.
Millions of card scans later, Craze and Countdown had a campaign that sky-rocketed brand engagement.
Over the course of the campaign there was
4.5% YOY spend threshold growth on transactions above the $30
1.5 Million visits to the app homepage
50k+ unique visitors across the campaign period
3 Million cards scanned
750k face filters tried on
418k quizzes played
And the app reached #1 in the App Store for education
Find out more about the Zappar Creative Studio here >> https://www.zappar.com/showcase/