Zappar

Zappar is the world’s leading augmented reality platform and creative studio for mobile and web apps. Since 2011, Zappar’s mission has been to democratise AR and get it into the hands and lives of as many people as possible.

London, United Kingdom
Founded: 2011
Staff: 70
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Skills

AR and VR technologies
Technical Consultancy
Platform Development
Software as a Service
Software
Consultancy

Clients

Nestle
Coca Cola
PWC
Puma
BBC
Kelloggs
Unilever
Fanta
Walmart
Bombay Sapphire

Sector Experience

Retail
Packaging
Advertising
Entertainment
Sports
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Supercharging customer loyalty campaigns with AR

by Grace Vassallo

Branded collectables and reward schemes have been a much-loved part of the retail world for a few decades - but how do they continue to innovate into the 2020s and beyond?

Our in-house creative team at Zappar worked with Craze to deliver an AR-infused loyalty campaign for New Zealand supermarket brand, Countdown. Using a blend of collectables, native apps, and an always-on camera strategy, engagement rocketed across a number of key metrics.

Countdown wanted to boost engagement and brand affiliation amongst kids and their parents in a new way. Their objective was simple; to engage children and their parents with something that was both educational and entertaining, driving footfall in-store while offering additional value post-purchase.

To do this, they joined forces with Craze and Zappar to come up with a next-level customer loyalty campaign that blended the physical and digital worlds to create a trackable campaign that persisted beyond the checkout counter and into the home.

The Super Insects campaign was designed around a series of 72 collectable Insect Cards and 36 Puzzle Cards, developed by Craze, which Countdown customers were rewarded with after spending $30 on their shopping. To bring these to life, Zappar developed the Super Insects App which enabled customers to scan the cards to reveal 3D insects that you could place in the real world using augmented reality, as well as interactive games and quizzes designed to be both fun and educational. Bridging the divide between the physical cards and digital experiences in order to improve engagement, boost market share, and enhance the educational experience.

Results

Millions of card scans later, Craze and Countdown had a campaign that sky-rocketed brand engagement.

Over the course of the campaign there was

4.5% YOY spend threshold growth on transactions above the $30

1.5 Million visits to the app homepage

50k+ unique visitors across the campaign period

3 Million cards scanned

750k face filters tried on

418k quizzes played

And the app reached #1 in the App Store for education

Find out more about the Zappar Creative Studio here >> https://www.zappar.com/showcase/

Tags

AR experience
AR Filter
AR Game
App design and development
consultancy
Digital
development
retail campaign
customer loyalty

Clients

Countdown Supermarket