YouGov

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.

London, United Kingdom
More
Less

The Social Voice of Brands

11 January 2019 14:25pm

How do GB and US consumers feel about brands expressing opinions on social issues?

Brands are increasingly expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe brands should associate themselves with certain issues?

This transatlantic white paper uses YouGov data to explore whether British and American consumers think it’s important and appropriate for brands to comment on social issues. Does the reward outweigh the risk of losing customers when it comes to brands nailing their colours to a particular issue’s mast?

Download the white paper here.

Tags

YouGovUK
social
research
Issues management
opinion
Brand