Yotpo is an eCommerce marketing platform that helps thousands of forward-thinking brands like Steve Madden, Brooklinen, and Princess Polly accelerate direct-to-consumer growth.

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Moroccanoil drives 5x ROI with Yotpo Loyalty & Referrals


A fan-favorite hair care brand, Moroccanoil is dedicated to transforming customers’ hair and skin with argan oil.


Main Takeaways

  • Moroccanoil had a loyalty & referrals program for years but realized they needed a more strategic partner to tailor the program to the brand’s aesthetic and business goals.
  • Loyalty members needed more ways to engage with the program, like earning points for non-spend behaviors, to drive specific changes to purchase behavior.
  • Moroccanoil’s previous loyalty & referrals solution had a disjointed redemption experience, where customers needed to copy and paste discount codes from the rewards page, interrupting the buyer journey and resulting in low engagement.


Main Takeaways

  • As part of the program revamp, Moroccanoil focused on offering more rewarding experiences - for example, customers could choose between redeeming a gift or using a discount, as well as experiential benefits, such as 1-on-1 consultations with a virtual stylist.
  • Yotpo’s campaign flexibility enabled Moroccanoil to introduce incremental habits by defining key customer benchmarks, like purchasing five times or hitting a targeted goal spend. The result? Increased purchase frequency and basket size.
  • To increase their share of wallet, the brand created loyalty & referrals experiences that encouraged customers to try new products and categories.
  • By integrating redemption experiences directly into their checkout flow, Moroccanoil allowed customers to seamlessly access and redeem rewards.

”We’ve had a loyalty & referrals program in place for a few years, but as it continued to grow, we knew we needed to transition to a more sophisticated solution that could scale with our business. Yotpo helped us completely redesign our loyalty & referrals program on a tight timeline. We’re thrilled with the results — not only is it a beautiful program, but we’ve seen an increase in customer engagement since it launched.”

~Genna Rodney, Associate Manager, CRM & Loyalty


Main Takeaways

  • Moroccanoil launched a revamped program in just six weeks.
  • They immediately saw impact by creating a more cohesive, engaging shopping experience — 45% of loyalty members made 2+ purchases in the first 90 days.
  • By offering more enticing rewards — diverse products, diverse discounts, and experiential benefits — shoppers enthusiastically engaged with the program. In fact, members that made a program redemption had a 2.2x higher CLTV than those that had not used a reward.

This piece was originally published on Yotpo.com


loyalty program