Yieldmo

Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers.

Founded: 2008
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Encantos Explores Cookieless Targeting with Yieldmo's Contextual Curation Engine

THE OBJECTIVE

Encantos, a web3 platform empowering creators to help kids learn, selected Yieldmo as a partner to reach Spanish–speaking and English–speaking parents interested in its language immersion for children’s products. Encantos’ goal was to test new ways to drive traffic and subscriptions with high–quality media.

Specifically, Encantos wanted to understand whether non-addressable media could be a source of quality leads that would convert. To find out, Encantos used Yieldmo’s Contextual Curation Engineto curate the right non-addressable inventory. The engine works by examining hundreds of signals within an impression: situational, topical, environmental, and attention-based, and biases media buys toward the impressions most likely to deliver results.

THE CAMPAIGN

Encantos ran an outstream campaign that combined Yieldmo’s proprietary formats (Flexplay and Flexbanner) and machine learning technology to drive engagement, optimize spend, and maximize results.

WINNING RESULTS

Yieldmo delivered strong results for Encantos demonstrating how their Contextual Curation Engine finds the high quality performance impressions within non-addressable inventory. By identifying and prioritizing high quality non-addressable impressions, Yieldmo helped Encantos deliver superior results.

Across the board, Yieldmo helped Encantos lift their KPIs and drive efficient results. By providing a way to optimize non-addressable impressions, Yieldmo helped Encantos identify and capture new demand.

Tags

Cookieless
Targeting
Nonaddressable
Education
technology

Clients

Encantos