Xigen

Founded in 2002, Xigen is a full service, creative digital design agency offering a full range of web design, development, ecommerce and online marketing services.

Bedford, United Kingdom
Founded: 2002
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Skills

Online/Digital
Web Design
Branding/Identity
Design
Graphic Design
Digital/Web
Social Media
Advertising & Media
Digital Marketing
SEO
Clients
Thomson Reuters
Sage
honeywell
Oxfam
Epson
Plantronics
A+E Networks
Lifetime
Dunelm
NHBC

and 9 more

Sector Experience

Business to Business
Charity
Financial
IT
Media
Professional Services
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Epson EcoTank Pop-Up Store

A new pop-up store was being opened by Epson

Xigen were asked to assist Epson with the setting up and launch of a new concept pop-up store in Covent Garden. The store was designed to showcase Epson’s new range of EcoTank printers as well as provide visitors with the opportunity to try the printers out. The store was also designed to act as a pop-up working space for bloggers, freelance writers and other remote workers who were able to use the printers in store as well, while they enjoyed the store’s facilities.

The Challenge

The main challenge for us at Xigen was the need for a streamlined checkout process for this store to work efficiently. We were tasked with scoping, designing and developing this process that would allow everything to run through an iPad. It needed to be a modification of the current checkout process on the Epson website allowing for purchase in store with products being taken away or even delivered to the customers address.

Landing page build

The landing page for the store needed to be optimised for viewing on an iPad, with a simple and clean product listing featuring models, product information, finance information and clear routes to the checkout. The landing page was customer focused allowing users to navigate and browse the products easily and intuitively. With all the tech specs and design features at their fingertips, customers were able to view the printers before making their purchase. Visitors to the store wanting to use the work facilities were able to use the printers as well, a perfect showcase for the customers.

“Xigen created a fantastic user experience in-store, enabling transactions to be completed quickly and effectively. The bespoke checkout solution worked perfectly, both for the customer buying in-store via the iPad and the Epson team managing the orders.”

Lucy Brackett
Marketing Services Manager

3223 - Number of people that visited the shop

46 - Events created specifically for the store

Checkout enhancement

The existing web store checkout, that had been previously designed by Xigen, was modified to show additional in-store only options such as finance availability and delivery options. Customers were able to purchase in store and either have the printer delivered to their own address or walk away with their printer. All of the order information needed was collected smoothly and efficiently, allowing the Epson team to concentrate on managing the orders. Stock could be controlled across a number of different locations and users of the main online store were unaffected by the addition of these changes.

The complete marketing solution

As well as creating the store process, Xigen were asked to design the in-store signage and videos as well as the email advertising campaign. We were able to use a unified approach with all of this that allowed us to use our talent and design skills fully. With so much of the setup to do, we were able to create a fantastic, cohesive user experience in-store and co-ordinate everything so that the launch ran smoothly and successfully.

Conclusion

This was a fantastic project to work on, stretching all members of the Studio team. Everyone worked very well together to create the fantastic experience that all the customers and users of the store enjoyed. The bright and airy location showed off our designs for Epson, and the overall shopping experience was simple and easy. The bespoke checkout solution worked perfectly, both for the customers buying via the iPad and the Epson team managing the orders. As a big part of the overall project, we delivered on ensuring a memorable and hugely successful pop-up shop launch.

Tags

Design
web development

Clients

Epson