Woven Agency

A creatively led brand engagement agency.

Leeds, United Kingdom
Founded: 2002
Staff: 21
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Skills
Brand & Identity Design
Brand amplification
Brand Advertising Creative
Brand and communication strategy
Brand creation & development
Brand development and design
Brand Communications
Brand Strategy
Brand Marketing
Inbound Marketing

and 11 more

Clients
Vileda
Princess Yachts
Hill
Robertson Baxter
Guild Living
Lakeland
Hotpoint
Roomzzz
Achilles
Autodesk

and 5 more

Sector Experience
Automotive
Consumer Durables
Financial
Food & Drink
Property
Retail
Commercial
Manufacturing
Insurance
Architecture

and 4 more

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Localising a global brand

by Daniel Swepson

An international reputation, a local presence

In their own words, Autodesk ‘make software for people who make things’. From this simple truth we devised a three-step process to improve their international SEO in a way that was targeted to the user’s nationality:

Step one, find the ‘people who make things’.Step two, find out why they might need an Autodesk product.Step three, make it easier for them to find Autodesk.

We were also tasked with identifying new industries that could utilise Autodesk’s software and provide these potential buyers with landing pages, useful content, and easy-to-follow signposts to the point of purchase.

Using localised keyword research to uncover new global opportunities

We conducted rigorous, localised research into the search habits of both current and potential Autodesk customers in the UK, France, and Germany, uncovering a wealth of possible new industries to target and new sales avenues to explore.

Pulling rank on the competition

Via detailed full-site audits and regular monitoring on their current site, we improved Autodesk’s ROI based on our resulting recommendation.

Whilst our backlink analysis of current and proposed brand mentions – and the training we delivered to their internal PR team on how to gain these – armed Autodesk with further opportunities for growth and improved their rankings with localised search engines.

Unlocking new audiences, creating new content

Through a series of in-depth search query reports undertaken on a number of Autodesk's EMEA sites, we identified new industries and target audiences across Europe who were looking to use Autodesk's products. Having uncovered the kind of content key audiences were searching for, as well as gaps in Autodesk's current content strategy, we were then tasked with writing a range of new international content focused on driving these new customers through to purchase.

Results

UK 404 errors decreased by 52%

UK bounce rates decreased by 32%

"I’ve previously worked with Woven & love their analytical approach to improvement. When we thought we’d done all we could we reached out to these guys and they continue to impress."

~Nicky Banham - Search Marketing Strategist EMEA, Autodesk

Tags

SEO
SEO strategy
content writing

Clients

Autodesk