Independent agency ceo Viveca Chan wins china marketer of the year award
Viveca Chan, founder, chairman and ceo of independent agency WE Marketing Group, was named China Marketer of the Year by the Hong Kong Institute of Marketing (HKIM)
Chan is a pioneer in China advertising, social media, e-commerce and new digital marketing solutions. She actively participates in industry associations, training, and public speaking around the world to share latest trends and marketing best practices to inspire industry practitioners. In addition to leading WE Marketing Group, Chan is the Asia Pacific board director of Worldwide Partners, a leading global network or independent advertising agencies, and is a vocal advocate for the independent agency imperative.
“Being an independent agency allows me to be able to capture non-obvious marketing opportunities quickly,” said Chan. “And being part of a global network like Worldwide Partners helps me leverage global support to combine the best learnings and resources in China and western markets to bring the best ideas to grow our clients’ business.”
Simultaneously, HKIM also honored WE Marketing Group, a Worldwide Partners shareholder for the past 15 years, as the “China Power Brand” in 2019/2020. This award recognizes WE as a remarkable business enterprise for its leadership in marketing contribution to China and Hong Kong SAR as a whole.
WE Marketing Group, headquartered in Shanghai with branch offices in Beijing, Hong Kong, Nanjing, Hefei City and Guangzhou, provides a closed loop total marketing solution end-to-end, from corporate strategy and product concept to tech solutions and e-commerce. WE uniquely combines creativity and business, strategic branding and digital marketing/e-commerce expertise, to drive growth for clients, including Visit California, Lufthansa, Estee Lauder and Mercedes Benz. Over the years, WE has won more than 100 awards for its new marketing solutions models and successful cases.