Workbrands

We’re a creative agency. We love our craft.

Bristol, United Kingdom
Founded: 2003
Staff: 12
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Skills
Branding/Identity
Design
Graphic Design
Branding
Brand Management Software
Creative marketing communications
Brand Marketing
Brand Positioning
Branding Design
Brand platform

and 12 more

Clients
Open Door Media
VMware
Western Power Distribution
Openfield
CDI AndersElite
CableCom Networking
Nutanix
Rethink Talent Management
Mosaic Island
Broadbean

and 8 more

Sector Experience
Business to Business
Events
Healthcare
Professional Services
Property
Recruitment Services
Telecoms
Telecommunications
Technology
Not-for-profit

and 3 more

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Rethink Recruitment - How Workbrands created a new boutique recruitment agency brand

Sector: Recruitment

Scope: Brand identity, communications and rollout

Objectives:

  • Position Rethink as a boutique agency with a wealth of specific industry and technical knowledge
  • Establish a point of difference from competitors and facilitate inbound enquiries
  • Motivate internal teams by empowering them with a strong brand

What we did:

The first stage was a series of brand workshops with key stakeholders to establish Rethink’s core proposition, brand personality and values – this informs the brand strategy which in turn is the blueprint for the creative process. Once these core competencies were defined, we set to work bringing their new brand to life.

Having established that that the existing identity held valuable brand equity, we recommended a refresh and development rather than a complete overhaul. The result? A fresh, modern brand, in keeping with their ethos of simplifying the recruitment process for candidates and clients alike. A new secondary colour palette was created, to complement the ‘Rethink red’, alongside a comprehensive set of iconography and an eye-catching vector-based pattern library.

The next challenge was to create their new website, to reflect the new brand look and facilitate the search process for applicants and recruiters. This included an integrated search capability and simplified navigation to greatly improve usability.

Tags

Design
website
Print
branding
website design
creative
web development
website development
Online/Digital
Brand Identity
animation

Clients

Rethink Recruitment