As Sainsbury’s has acquired a number of brands in recent years (such as Habitat and Argos), its technical capacities are vast. The group decided that it would therefore create a new, distinct tech ‘company’ within the Sainsbury’s working on multiple brands over multiple channels. We came in to support the launch of this new brand.
Our approach stemmed from a focus group that we conducted with graduates at the Sainsbury’s tech hub in Holborn. The resulting messaging focuses on the scale of data and impressive technologies that the group work with, while also highlighting the idea that Sainsbury’s has the infrastructure and support of a large company, but the flexibility and innovation mindset of a start-up.
- Sainsbury's Tech microsite
- Series of four videos for social media