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Movers & shakers – your weekly roundup

28 April 2020 7:53am

Welcome to Upfront Business Development's weekly roundup of the latest new business insights. This includes the new appointments, spending shifts and account moves, as well as the latest Coronavirus themed updates.

New appointments

Hallmark - The card company has a new UK&I marketing leader. It brought on Product & Marketing Director Lyndal Matthews in February. She previously served at the company's Australian branch, where she held roles like product director, product head and marketing manager.

Pinterest - Social media network employed Louise Richardson as its European marketing director in January. She previously served as senior business marketing lead at Snap, and before that, she worked as marketing director of Mindshare.

Pladis - The snack company has a new CMO for its UK&I business. It employed Caroline Hipperson, effective April. She previously served as CMO of Holland & Barrett, and prior to that, worked as global VP of Martini.

Accounts on the move

Simba Sleep - Bed-in-a-box brand is on the hunt for a creative agency. Campaign does not disclose if BBH and Beast, which created campaigns for the brand over the last year, are involved in the pitch. The process is being handled internally.

Electrolux - The appliance maker decided to employ Sentient Communications for a new PR brief. The independent agency will oversee strategic, integrated and creative comms across Europe. It will also help improve marketing across the region, according to PRovoke.

PlayStation - The video game brand managed by Sony Interactive Entertainment (SIE), concluded its UK comms review and appointed Red Consultancy. The remit of the independent agency spans influencer relations, social, press, experiential and content creation. PRWeek confirms the incumbent, The Romans, held the account since 2017.

Adbeat - Your guide to brands digital spend

Universal Pictures +1.9M increase in spend vs. Feb 2020 - as they look to promote films that were due to be released in the cinema and now going straight to homes.

Ben & Jerry’s +£742.3K increase in spend vs. Feb 2020 - this increase ties in with their promotion with Netflix - Netflix & Chilled.

Hasbro +£471.7K increase in spend vs. Feb 2020 - increase due to consumers spending money on board games as families spend more time at home.

These insights have been sourced from the Winmo EDGE insights and Adbeat’s digital ad intelligence - providing real time digital ad spend tracking for over 3 million brands globally.

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