McLaren Car Launch 2018: #BeBrave
Having sustained a 10-year relationship with McLaren F1, WING have worked on a number of annual car launches culminating in last year’s car launch. Following a strategic teaser campaign to whet the appetites of viewer & ignite the hype, WING utilised strip lighting to emphasise the contours of the car. With “#BeBrave” positioned at the centre of the campaigns’ messaging McLaren, also unveiled a new colour for the car regressing back to its Papaya roots. Within one week the piece achieved 10-million views, earning itself the title of 'Most Watched' of all McLaren car launches.