Aberdeen Standard Investments and The Ryder Cup: Always Moving Forward
WING won the ASI account, producing an ATL 360 campaign from TVC, OOH, Print and Digital to support and showcase ASI’s Scottish Open, Ladies Scottish Open & Ryder Cup within 4 TVCs, WING’s first television campaign. The campaign was centered around a cross section of unsung heroes in the golfing community, going through their daily activities, always looking for the minute difference that leads to progress with a Ryder Cup special featuring captains Thomas Bjorn and Jim Furyk. The team wrote, created and coined the brand’s new messaging, ‘always moving forward’ & ‘always moving ahead’ following newly merged Aberdeen Asset Management and Standard Life Investment. Played throughout the golfing season July-September & earnt itself acclaim in sporting publications like Sports Industry.