The New Normal
A lot has been said about the need for brands to pivot and move with the ever-changing times in order to stay relevant
But looking at the way people are interacting online, the way to really stand out as a brand is to start breaking down barriers and show that you understand what people are going through..that we communicate.
As individuals we’re all making brand new connections with each other - our co-workers and clients are being invited into our houses on a daily basis. This breaking down of barriers is exactly the sort of thing brands should be looking to do with their audiences in the coming months. Keep thinking like a brand but experiment with talking like a person.
Jamie Maple, our Strategy Director, has created a guide for brands who want to stay social throughout this crisis with five easy ways to win.