Widen

Widen's digital asset management (DAM) and product information management (PIM) solutions power the marketing content for hundreds of global brands.

London, United Kingdom
Founded: 1948
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Widen and Clarifai Enhance Partnership With ComputerVision for DAM

July 13, 2021

Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Clarifai, a leading AI lifecycle platform provider for managing unstructured image, video, text, and audio data, today announced an advancement in their partnership. Clarifai, which powers AI metadata tagging in the Widen Collective®, has introduced a visual similarity search that instantly finds related images. It will enable Widen users to save time and money spent on manual DAM processes while improving their return on content investments.

In 2017, Widen and Clarifai partnered to bring AI metadata generation into the Collective. This service generates metadata 100x faster than manual processing, at a 90% lower cost, in 53 languages. Many DAM administrators use the Clarifai platform to take the first pass on new content. This saves time and makes new content available to marketing, e-commerce, and sales teams faster. It also makes untagged stock images searchable with descriptive keywords.

Clarifai’s visual search capabilities take DAM AI to the next level. Widen users can now select an asset and let the AI find visually related photos. This capability serves users searching for images connected to a specific product category, geographic location, demographic, theme, or style. Visual similarity search surfaces assets that might not otherwise be found and published. Thus, it can improve the return on investing in content.

“Stock imagery is uploaded to our DAM solution by people throughout our marketing department,” says John George, Digital Asset/Application Manager at Milestone. “Clarifai helps add enough context to photos to make them immediately accessible until I can fully tag and categorise them. Clarifai reduces the amount of time I spend tagging photographs, which is the most labour-intensive part of DAM administration. Image search-ability supports reuse, which reduces project costs across the organisation.”

“Increasingly, AI is a must-have for DAM solutions,” said Alfredo Ramos, Sr. Vice President of Platform at Clarifai. “Our platform especially suits powerful systems like the Widen Collective, which serves enterprises with thousands of employees spanning numerous cultures, languages, and image sources. We are glad to partner with Widen in helping organisations use their DAM system to its fullest potential.”

“Clarifai is a true leader in AI applications for DAM and serves our users by improving the searchability and discoverability of their content,” said Jamie Liechty, Partner Manager at Widen. “Today, Widen users gain the ability to search by image, which is a game-changer during time-sensitive projects. By saving countless hours for users, this partnership with Clarifai improves the Widen experience and delivers true ROI for our customers.”

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DAM
PIM
clarifai