3 global brands getting marketing results with DAM
Managing content and brand assets for a global company is a complex marketing puzzle
Hootsuite, igus, and Alliance Laundry are three global brands that use a DAM solution to get marketing results. They’ve enhanced collaboration across teams, simplified and sped up content delivery, and improved compliance, all with their DAM system.
Here’s a closer look at the results each brand is getting.
Hootsuite enhances collaboration across global teams
Hootsuite’s social media management software is used by more than 18 million customers and employees at over 80% of the Fortune 1000. Their marketing workflows span many teams, continents, and time zones. Before they started using DAM software, it was a challenge to get everyone to use brand assets consistently because files were stored across too many locations.
Now that they have a DAM platform, it’s easy for everyone to find the most up-to-date logo file for a marketing campaign. Instead of searching Google Drive and finding old versions, all internal and external stakeholders have secure access to the right files. This centralised storage makes collaboration on the same marketing strategy more effective and enables newfound creative agility.
Global DAM wins
- Easy access to curated content
- Enhanced collaboration across global teams
- Brand enablement
- Creative agility
- Data insights
igus produces quality content at speed
igus has locations in 35 countries, partners in another 80, and nearly 3,000 employees. They’re truly a global operation. Making sure their large, dispersed teams have the marketing and brand content they need to deliver a top-notch customer experience was a tough problem to solve. Implementing a DAM system helped them coordinate high-quality content production across the globe — much faster than before.
Their cloud-based DAM solution gives their teams, partners, channels, and systems access to the content they need, when they need it. With a central source of truth for their content, they’ve been able to drastically simplify and speed up their content distribution. For example, one person can update a file in their DAM tool with a new version and that file is instantly updated anywhere it’s embedded.
Global DAM wins
- Centralised, cloud-based library
- Content delivery built on speed
- Distribution centre for accuracy
- Control of customer experience
- Return on investment (ROI)
Alliance Laundry improves workflows and compliance
Alliance Laundry Systems has to coordinate marketing and content production across 18 countries. They had an outdated DAM solution that was slow and didn’t have adequate search features or upload tools. Alliance Laundry chose a new DAM solution that solved those problems and had a security infrastructure that aligned with requirements in the General Data Protection Regulation (GDPR).
Now their distributed global teams are able to produce and deliver on-brand content across all their marketing channels. With coordinated global workflows, compliance with GDPR, and insight into content performance, Alliance Laundry has been able to achieve a clear return on investment (ROI). Their brand’s investment in DAM software has paid off.
Global DAM wins
- Coordinated global workflows
- Clear ROI
- Informed content decisions
- Effective content distribution
- Complies with GDPR standards
DAM for global brands
A DAM solution makes it possible for global brands to produce high-quality content and deliver it to teams and customers around the world. Companies are seeing improved collaboration, increasing their creative agility, and getting solid returns on their investment in DAM technology. With a central source of content, you can simplify your workflows across time zones and deliver personalised customer experiences.
Hootsuite, igus, and Alliance Laundry all use the Widen Collective® to get marketing results with DAM. Learn more about why global marketing leaders choose the Widen Collective.
By Nate Holmes, product marketing manager, Widen, an Acquia company