White Bear

White Bear creates disruption for Start-ups, Scale ups and Big Brands who need to ‘step up’ to stay relevant.

London, United Kingdom
Founded: 2014
Staff: 6
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Skills

Brand & Identity Design
Brand & Retail Design
Brand Activation
Brand Activation. Design Strategy. Comms Strategy. Campaign Activation. Comms Platforms. Key Visuals
Brand Advertising Creative
Design
Packaging
Campaign Creative
Campaign Creation
Strategy

Sector Experience

Food & Beverage
Food & Drink
tech
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Manageable branding, a startup disrupting the coaching industry

CHALLENGE

Manageable believes that the future of leadership lies in transforming managers into coaches. Whereas most premium coaching services focus on the C-Suite, Manageable knows that transforming the middle management of an organisation can have a substantially greater impact. Real skill building comes with practice, not theory, and so their business focuses on building a community of managers who learn the same coaching skills as their C Suite, whilst practising peer to peer coaching in a community of like-minded managers. Our challenge was to build a brand that would cut through in a crowded marketplace, and speak to their key differentiators: Community and Practice.

TOMORROW’S LEADERS TODAY

To achieve transformation and mastery, you need practice. We took the core idea of practice and built a brand world around the process, where the logo reveals more of itself as it animates to reflect that practice really does reveal our greatest potential. All the icons have an illustrative purpose and are more evocative and playful than the cliche icons like e.g. a globe or a lightbulb. For example, the bespoke bike icon for coaching practice is inspired by the idea that “Riding a bike like a pro is like managing your team well. It takes practice.”

A COACHING COMMUNITY

The monogram is unique and ownable, it represents the core idea behind the brand: collaboration. Two parts come together in the ‘M’ to create a larger message, just as peer to peer learning can grow your professional potential exponentially. The brand colours are welcoming, exciting, friendly and stands apart from our competitors.

Tags

Identity
Coaching
Messaging
Transformation
Brand
Collaboration
Strategy Development

Clients

MANAGEABLE