White Bear

White Bear creates disruption for Start-ups, Scale ups and Big Brands who need to ‘step up’ to stay relevant.

London, United Kingdom
Founded: 2014
Staff: 6
More

Skills

Brand & Identity Design
Brand & Retail Design
Brand Activation
Brand Activation. Design Strategy. Comms Strategy. Campaign Activation. Comms Platforms. Key Visuals
Brand Advertising Creative
Design
Packaging
Campaign Creative
Campaign Creation
Strategy

Clients

Kerry Foods

Sector Experience

Food & Beverage
Food & Drink
tech
Less

Eden Branding & Packaging

by Audrey Madden

RESULT

Post launch, Eden has been stocked in Tesco, SuperValu, Sainsbury and Dunnes Stores in under three months of release. Plus they have extended their product lines further than their burger and meat(less)ball ranges, entering the vegan sausage market too.

CHALLENGE

Competition is fierce in the meat-free market, and people are hungry for healthy, eco-friendly options. Eden isn’t just up against the well known meat-happy food brands, they are in direct competition with a wave of exciting, new startup brands offering a planet-conscious alternative in the shop aisle. Not to mention the big brands who are trying to pivot and get a look in too. Challenger thinking is our expertise, so we decided to make Eden the tantalisingly tasty burger brand on everyone’s lips, that just so happens to be meat-free.

TANTALISINGLY TASTY

Eden is a veggie burger brand with a mission to help fellow foodies enjoy natural, green choices that are also good for the planet. Customers were craving food with no hidden nasties, that still had all those juicy flavours. With their competitors singing about their holier than thou ingredients we saw a gap in the market for Eden to own taste, among a bland isle of grey cardboard patties. So, how does a challenger brand take on the rapidly growing meat-free market?

TEMPTING TO EAT

We brought Eden back to the beginning just as nature intended. Our strategy, branding and packaging brought them back to the garden of Eden and a story of temptation. Our leaf wrapped pack and playful tone of voice communicates curiosity, playfulness and devilishly delicious flavours. Owning green as a core brand colour, surprisingly, allowed us to stand out on a crowded isle.

A bold brand block with shelf shout and cheeky product names capture the tantalising flavour created by Eden’s chefs to tempt customers into eating vegetarian. Finally, the sleeves were printed on uncoated stock with no foils and seamlessly wrapped around eco-friendly tetra packs to allow for recycling, underpinning Eden’s sustainable values.

Tags

packaging
Food & Drink
food
vegetarian
meat alternative
branding
Identity
sustainability

Clients

Eden