Whippet

We’re an independent creative agency transforming brands to deliver results that count.

London, United Kingdom
Founded: 2001
Staff: 20
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Skills

Retail/Point of Sale
Shopper Marketing
Retail Design
Brand and communication strategy
Brand creation & development
Integrated campaigns
Value & price communication
Brand extension & retail services
Retail Strategy
Brand Identity
Clients
Tesco
Wickes
Coles Supermarkets
Tesco Mobile
Dobbies
Marks & Spencer
CarpetRight
Freesat
Harry Ramsden
Iceland

and 2 more

Sector Experience
Entertainment
Fashion
Food & Drink
Leisure
Telecoms
DIY
Alcohol
Supermarkets
Retail
Restaurants

and 1 more

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ODEON: There’s more to cinema than just film

ODEON asked us to review their current retail proposition and recommend new and exciting ways that would reposition them as the cinema of choice.

Finding the sweet spot

With retail as the focus, we carried out a thorough review of ODEON’s position in the market, rationalised their retail communications and identified one area of single focus that ODEON could become famous for: Combos.

Creating clarity

We then set to work redesigning all elements of their combo communications. We simplified the proposition, introduced a more straightforward hierarchy and an improved, single-minded pricing communication. We also reshot all photography to make it more appetising and inspirational. The overall result is a suite of comms that is consistent, clearer, more engaging, fits with the brand and is above all, ownable.

Pop goes the popcorn

As a secondary part to the project we also redesigned ODEON’s popcorn packaging. With cues from the foodie scene, we used photography to hint at popcorn being the healthier cinema snack, and added a playful tone of voice.

Tags

retail
strategy
popcorn
POS
Food & Drink
Whippet
ODEON
Cinema

Clients

ODEON