Whippet

We’re an independent creative agency transforming brands to deliver results that count.

London, United Kingdom
Founded: 2001
Staff: 20
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Skills

Retail/Point of Sale
Shopper Marketing
Retail Design
Brand and communication strategy
Brand creation & development
Integrated campaigns
Value & price communication
Brand extension & retail services
Retail Strategy
Brand Identity
Clients
Tesco
Wickes
Coles Supermarkets
Tesco Mobile
Dobbies
Marks & Spencer
CarpetRight
Freesat
Harry Ramsden
Iceland

and 2 more

Sector Experience
Entertainment
Fashion
Food & Drink
Leisure
Telecoms
DIY
Alcohol
Supermarkets
Retail
Restaurants

and 1 more

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Iceland: Christmas deluxe

Christmas is every retailer’s biggest campaign of the year, and when it comes to supermarkets, the competition is fierce. With a recently launched luxury range that had a number of new and exciting additions, Iceland wanted to raise the bar for Christmas 2017. Their media plan was more ambitious than ever before, with outdoor booked across scores of sites nationwide and two different premium inserts going into weekend papers that included the broadsheets. The challenge to us? Create a campaign that would change perceptions, gain cut through and make Iceland front of mind for customers looking for a luxury Christmas, without the luxury price tag.

Premium-ising the product

Product photography was shot under our direction to convey premium quality and appetite appeal for key products. The two 16 page inserts (one in November, one in December) took an editorial approach under the theme of ‘entertaining’ in the first issue and ‘the big day’ in the second.

For the eight OOH executions, the photography was brought together with a warm and playful copy concept that used speech to convey remarks that might be made by either the host or the guest as the dish was presented.

Yes, it's Iceland!

With much of the public mistaking the campaign for a well-known premium food retailer, it’s fair to say we certainly helped Iceland deliver on their Christmas ambitions this year.

Tags

christmas campaign
Brochure design
ooh
Radio Campaign
print advertising
POS
supermarket

Clients

Iceland