Whippet

We’re an independent creative agency transforming brands to deliver results that count.

London, United Kingdom
Founded: 2001
Staff: 20
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Skills

Retail/Point of Sale
Shopper Marketing
Retail Design
Brand and communication strategy
Brand creation & development
Integrated campaigns
Value & price communication
Brand extension & retail services
Retail Strategy
Brand Identity
Clients
Tesco
Wickes
Coles Supermarkets
Tesco Mobile
Dobbies
Marks & Spencer
CarpetRight
Freesat
Harry Ramsden
Iceland

and 2 more

Sector Experience
Entertainment
Fashion
Food & Drink
Leisure
Telecoms
DIY
Alcohol
Supermarkets
Retail
Restaurants

and 1 more

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Freesat: A retail challenge for a challenger brand

If you haven’t yet heard of Freesat yet, you soon will. Taking on the big boys, they’re the challenger brand offering consumers an alternative to satellite TV, without (and here’s the big scoop) – the monthly subscription. Aiming their arrow squarely at ‘Sky wobblers’, they offer much more than an uninitiated customer would expect from a free-to-air platform; more than 200 channels, pause, record and rewind and ever-growing catch up and on demand players – all without a contract. Just buy the box, plug in and watch.

Injecting colour into a crowded marketplace

With a bold new brand under its belt, Freesat’s first ATL campaign, ‘Unbelievably Good’ delivered exceptional results in terms of awareness. But the subsequent challenge was how to translate this into the retail channel, an environment where the communication of TV services is notoriously confusing.

They commissioned us to do just that, and create an activation solution that would give genuine standout, educate customers on the unique benefits of the brand and ultimately drive conversion at point of sale.

Redefining the brand for retail

We started with a thorough review of competitors followed by a review of Freesat’s current communications in retail. A rationalisation of the new Freesat brand assets followed, in order to assess how fit they were for the retail environment. We made recommendations on message placement, hierarchy, copy and content, redefining the balance of ‘features’ versus ‘feelings’ to ensure the right amount of engagement at each point in the customer journey.

A can't-miss-it-solution

With the strategic approach approved, we created a new retail comms kit for use in Curry’s PC World, John Lewis and independent retailers, with solutions for Freesat’s standalone unit as well as for the set top box aisle. Mindful of retailer restraints, our ideas included standard POS requirements (backing boards and shelf edge) but also more innovative solutions like a unique wrap for the set top box, strut cards and wobblers to convey key messages in small spaces. New headlines and copy were written in the brand’s bold, cheeky tone of voice and designed with the brand’s stand-out colour palette. A takeaway leaflet completed the kit.

Tags

Design
retail
POS
retail brand

Clients

Freesat