Whippet

We’re an independent creative agency transforming brands to deliver results that count.

London, United Kingdom
Founded: 2001
Staff: 20
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Skills

Retail/Point of Sale
Shopper Marketing
Retail Design
Brand and communication strategy
Brand creation & development
Integrated campaigns
Value & price communication
Brand extension & retail services
Retail Strategy
Brand Identity
Clients
Tesco
Wickes
Coles Supermarkets
Tesco Mobile
Dobbies
Marks & Spencer
CarpetRight
Freesat
Harry Ramsden
Iceland

and 2 more

Sector Experience
Entertainment
Fashion
Food & Drink
Leisure
Telecoms
DIY
Alcohol
Supermarkets
Retail
Restaurants

and 1 more

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Tesco Mobile: Creating a stand-out rebrand

In the crowded mobile sector, it’s vital to stand tall amongst giants. In 2007, when Tesco Mobile wanted to establish themselves as a viable competitor to all the other networks, they approached us for a rebrand, since then we’ve continued to work with them to closely guard and evolve the brand.

A harmonious approach

The solution had to sit comfortably alongside all the other brands in the Tesco portfolio so we made that our starting point. We developed brand identity options that stayed true to the values of the core Tesco brand, but had a subtle independence. These went into extensive consumer research and formed a clear route towards the final design: a graphic lozenge to represent the universally recognised mobile signal. We recommended the name remain simply as ‘Tesco Mobile’ to give existing customers reassurance, and new customers belief in a brand they knew. We then created supporting visual language, tone of voice and brand guidelines for inter-agency use.

Our ongoing work

We continue to work with Tesco Mobile, producing in-store promotional campaigns, network guides, literature, merchandising, staff engagement pieces, welcome communications and more… all year round.

Tags

retail
Digital
POS
Tesco Mobile
Telecoms
Whippet
eMarketing

Clients

Tesco Mobile