The Importance of Colour Theory in Logo Design

What it means for your business

Emotional triggers

Colour shapes our lives. We make choices every day based on our cognitive responses to shade, hue, tone and tint – lodged in our mind from a lifetime of impressions. You may not think it, but this is common amongst consumers and clients, who will evaluate a company’s values and suitability using this visual attribute.

Using colour successfully

This is why choosing the right logo colour can mean success for your business. The creative team at We Are 778 understand how colour application will permeate across your brand collateral, acting as a device to tap into the neural properties of a client’s emotions. After all, colour application is one of the most impactful choices any business owner can make when developing their brand.

Colour theory

Knowledgeable graphic designers will apply their own colour theory to highlight your business’ strengths and help you attract the right customers. We Are 778 are well-versed in colour psychology, understanding how certain colours will increase effective connections with your clients – championing your methods and motives.