Hamleys Unveil A Whole New World with its Christmas Windows Display

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Performers from Disney’s smash hit West End musical Aladdin have unveiled this year’s festive display from Ty’s at Hamleys

Performers from Disney’s smash hit West End musical Aladdin have unveiled this year’s festive display from Ty’s at Hamleys

Hamleys, the oldest toy store in the world has revealed its eagerly anticipated Christmas windows display. Described by the Hamleys team as “something to remember” the window display features a range of London scenes including a wintery Christmas market and a festive fairground complete with five horses on a merry-go-round and a rocket ship ride.

The four windows, created by Hamleys’ Visual Merchandising department and retail industry specialists, Propability, feature over 80 Ty designs of Plush Toys from Beanie Boos to Flippables. The show-stopping design has been brought to life by impressive mechanics and specialist lighting which aims to truly capture the imagination of passers-by.

“As the finest and oldest toyshop in the world, we have visitors travelling from all corners of the globe to see our legendary Christmas windows"

~Grant Yuill, group senior marketing manager, Hamleys

Performers from Disney’s smash hit West End musical Aladdin dazzled audiences by singing ‘A Whole New World’ and ‘Friend Like Me’, whilst also performing festive hits such as Shakin’ Steven’s ‘Merry Christmas Everyone’. Aladdin is now playing its third year at the Prince Edward Theatre and is booking until Friday 30th August 2019.

Grant Yuill, Group Senior Marketing Manager, Hamleys comments “As the finest and oldest toyshop in the world, we have visitors travelling from all corners of the globe to see our legendary Christmas windows, and this year, in collaboration with TY and Aladdin The Musical, we have delivered a magical moment our young visitors will love and remember for years to come.”

Mark Swallow, Chairman, Ty UK said, “Once again Ty will take you into a magical fantasy world at Hamleys with four exciting windows showing the brand-new ranges of Boos and Flippables, the best gifts you can buy. In four different scenes you will be transported to a new land of fun in everyone! Ty making the finest presents and fashion for everyone!”