We put creative and media back together for modern brands and organisations.

London, United Kingdom
Founded: 2017


Fred Perry

Macmillan Cancer Support highlights the cancer care staffing crisis in new ad campaign

Macmillan Cancer Support want to highlight the threat to the future of cancer care in the UK with their new campaign, #SaveOurSupport.

The digital campaign is the first piece of work for the charity from Wax/On, who won the business following a competitive pitch earlier this year.

The campaign is aimed at raising donations to help Macmillan Cancer Supports’ services be there for more people affected by cancer, and is calling on governments across the UK to urgently address the staffing crisis facing the NHS and social care.

One in two people will be diagnosed with cancer in their lifetime, and yet many aren’t getting the support they need. With the number of people diagnosed with cancer on the up, Macmillan is not able to reach everyone who needs its support. Macmillan’s professionals can help make sense of the confusion of a diagnosis. Its Support Line team can listen and shoulder the burden that people don’t want to put on their loved ones. Its expert advisers can help people cope with worries about money or work. Macmillan wants everyone with cancer to live life as fully as they can, but they can’t do this alone.

The digital campaign calling for support has been created and produced by Wax/On, with social films, email and other digital assets driving to a Facebook Fundraiser Page.

It is just one part of the broader appeal by Macmillan, which includes PR and calling on governments across the UK to tackle the issue.




Macmillan Cancer Support