Waste Creative

Waste is an independent digital creative agency founded in 2006 on the principle of cutting out unnecessary agency fluff in favour of urgency, expertise and a no-fuss attitude. We call this approach ‘Maximum Digital. Minimum Nonsense.’

London, United Kingdom
Founded: 2006
Staff: 70
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Creative & Design
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Nintendo
Supercell
SEGA
Grosvernor Casinos
Ubisoft
Warner Brothers
Weight Watchers
Mecca Bingo
Intu Properties Plc
Howdens

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Gaming
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Supercell: King of Clash trivia show

by Julia Conroy

Finnish gaming company Supercell has unveiled a first-of-its-kind content push to celebrate the eighth birthday of its iconic game Clash of Clans, using state-of-the-art motion capture technology. The campaign was developed in partnership with digital creative agency Waste and animation production partner Psyop.

Supercell came to Waste to create a showstopping piece of content to celebrate the eighth birthday of Clash of Clans, using content creators and some cutting-edge motion capture technology developed by production partner Psyop.

Supercell, Waste and Psyop have created a unique social film featuring the Party King (a version of Clash of Clans character the Barbarian King), brought to life in CGI with state-of-the-art motion capture technology, hosting his own Clash of Clans-themed quiz.

The game show, which takes a look back at eight years of Clashy mayhem and fan moments, pits gaming content creators Galadon and Lady B against Supercell game creators Darian Vorlick and Eino Joas. Inspired by 90s rock concerts, the film sees the Party King grill the two sets of contestants with some tricky (and funny) questions, to find out who knows more about Clash of Clans. The larger-than-life host sings, plays guitar and bursts into song, awarding points to the two teams as they battle for the chance to be crowned KING OF CLASH.

The entire film was created during lockdown, shot in real-time via Zoom across four global locations: London, Helsinki, New York and Los Angeles.

The quiz show film, which can be found on YouTube, is supported by content on Clash of Clans social channels and those of the two featured content creators.

Tags

Digital
Video
Content
social

Clients

Supercell