Wasserman

Wasserman is a global sports, entertainment, and lifestyle marketing agency with expertise in creating connections between brands, properties, talent, and consumers. Today, Wasserman offers global expertise in Athlete Management, Marketing, and Media.

Los Angeles, United States
Founded: 2002
Staff: 850
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Skills

Strategy
Marketing Agency
Talent Management

Sector Experience

Media
Sports Marketing
Entertainment
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Insights + Actions Volume V: The New Power Players: How Gen Z and Millennial Women are Poised for Dominance

by Thayer Lavielle

Meet the new economic Power Players: Gen Z and Millennial women are poised for dominance.

They are rewriting the rules on nine-to-fives, shifting culture, conversations and purchasing in the future. In the above white paper, we offer an in-depth look at the mindsets of these economic powerhouses and approaches to better meet them.

For more information on this document and how the insights within can help you or your brand’s efforts in the space, reach out to Thayer Lavielle (EVP, The Collective) or Shelley Pisarra (EVP, Global Insights).

Tags

Gen Z
Millennials
women

Clients

Wasserman