Wasserman is a global sports, entertainment, and lifestyle marketing agency with expertise in creating connections between brands, properties, talent, and consumers. Today, Wasserman offers global expertise in Athlete Management, Marketing, and Media.
Insights + Actions Volume V: The New Power Players: How Gen Z and Millennial Women are Poised for Dominance
Meet the new economic Power Players: Gen Z and Millennial women are poised for dominance.
They are rewriting the rules on nine-to-fives, shifting culture, conversations and purchasing in the future. In the above white paper, we offer an in-depth look at the mindsets of these economic powerhouses and approaches to better meet them.
For more information on this document and how the insights within can help you or your brand’s efforts in the space, reach out to Thayer Lavielle (EVP, The Collective) or Shelley Pisarra (EVP, Global Insights).