This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
VIOOH announces partnership with leading French media owner in-Store Media
December 12, 2022
Yves Rocher is the first brand to utilise VIOOH and in-Store Media’s new programmatic digital OOH offering across major French shopping centres
Paris, FRANCE, 12th December 2022 - Today, VIOOH, the leading premium global digital out of home (DOOH) supply side platform, and in-Store Media, the leader in DOOH Retail, announced their partnership in France. This new offering gives advertisers from all sectors the possibility of launching programmatic campaigns on 1,375 DOOH screens present in 320 shopping centers that are partners of in-Store Media throughout France.
These shopping centers target 15 million shoppers every week who come for their daily shopping via the presence of E.Leclerc and Géant Casino/Hyper Fresh Casino hypermarkets, as well as to do their shopping and access various services - thanks to the shops at their disposal (Selective Beauty, Perfumery, Telecom, High-Tech, Ready-to-Wear, Culture, Parapharmacy, etc.).
A first campaign has already been launched by leading French skincare and perfume brand, Yves Rocher. The campaign was created by marketing performance company, Jellyfish, and was traded via the DSP Displayce, to boost the drive-to-store effect in Yves Rocher stores in in-Store Media partner shopping centers at the end of the year.
“It’s an exciting time for DOOH in France and we are delighted to be partnering with in-Store Media to help continue the adoption of programmatic DOOH in this important market,” said Natalia Escribano, Chief Commercial Officer at VIOOH.
“By combining in-Store Media’s leading shopping centre inventory with VIOOH’s programmatic capabilities, we make it easier for brands to create highly targeted, flexible, measurable campaigns across major shopping centres in France. This offering also enables brands to tap into the shopper audience - who are already in a shopping mindset and have a high average time spent shopping - making this offering extremely desirable from a programmatic perspective due to these highly sought-after audience segments, ” added Escribano.
''We are delighted with this partnership with VIOOH. Making our DOOH inventory of shopping centers available for programmatic purchasing means strengthening our omni-channel offer while enhancing the physical purchasing context of retail media,” said Hugo Domenech, Marketing and Business Development Director at in-Store Media, France.
In October, VIOOH released its ‘State of the Nation: Programmatic OOH report’ for France, which surveyed agency and brand & marketing executives on their perceptions of the programmatic DOOH industry. The report showed that in the last 18 months, the executives surveyed stated that almost half (49%) of campaigns in France have included programmatic DOOH and this is set to increase to 56% in the next 18 months, with 17% planning to double their investment - showing that the future of programmatic DOOH in this market is looking strong and it’s a big opportunity for the DOOH industry.
Finally, you can read more about in-Store Media’s market-leading OOH inventory here.
- ENDS -
VIOOH is a leading premium global digital out of home supply side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 17 countries, with more to follow.
About in-Store Media
in-Store Media is an expert in Retail Media, whose mission is to transform the Retail universe into strategic and impactful media for brands. in-Store Media relies on 23 years of expertise to design, deploy and market various omnichannel media solutions in 6,000 points of sale with 65 partner brands in Europe, Asia and America. In France, in-Store Media markets +3,000 DOOH screens in 580 Shopping Centers and Hypermarkets, including E.Leclerc, Géant Casino and Casino Hyper Frais brands, to reach 18.8 million shoppers per week.