VIOOH

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

and 8 more

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Weather-targeted dynamic creative with Dulux

by EMMA COORAY

Campaign Objective

- To inspire homeowners to take on a project using Dulux Weathershield, and show its versatility in all kinds of weather conditions

- Reach audiences in the all-important summer months (notable for high DIY activity)

This campaign used weather triggers provided by IBM Weather FX to push out dynamic creatives depending on the conditions (sunny, windy, stormy), alongside proof points of the product based on the weather: durability in rain, wind, and UV protection.

Target audience

– Homeowners on-the- go in close proximity to Bunnings stores (within 3km)

Campaign specification

– Weather-based campaign triggering dynamic creatives

Inventory / Digital Screens

- Large format roadside
- Street furniture

Results

- 10M+ total served impressions

- +4M JCDecaux Campaign

Tags

ooh

Clients

Dulux
JCDecaux
Vistar Media
OMD