VIOOH
VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Albert Heijn: Utilising mobile location data to target infrequent customers to visit in-store
Objective: Drive footfall traffic in-store to increase sales
Location: Across 74 postcodes in The Netherlands
Partners: Sage and Archer, Resono, 24AM, Dentsu Aegis and JCDecaux NL
Albert Heijn (AH) wanted to drive footfall traffic in-store to increase sales during summer months when much of their primary audience were on holiday, and specifically target infrequent and new customers to shop.
For this programmatic and mobile campaign, AH tapped into mobile-location data to determine when and where the target audience could be reached. Using this data, 73 postcodes across the Netherlands, where mostly secondary and tertiary customers lived, were served ads to drive them in-store, with specific promotions displayed according to their nearest AH store using store inventory data.