VIOOH

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

and 8 more

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Albert Heijn: Utilising mobile location data to target infrequent customers to visit in-store

by EMMA COORAY

Objective: Drive footfall traffic in-store to increase sales
Location: Across 74 postcodes in The Netherlands
Partners: Sage and Archer, Resono, 24AM, Dentsu Aegis and JCDecaux NL

Albert Heijn (AH) wanted to drive footfall traffic in-store to increase sales during summer months when much of their primary audience were on holiday, and specifically target infrequent and new customers to shop.

For this programmatic and mobile campaign, AH tapped into mobile-location data to determine when and where the target audience could be reached. Using this data, 73 postcodes across the Netherlands, where mostly secondary and tertiary customers lived, were served ads to drive them in-store, with specific promotions displayed according to their nearest AH store using store inventory data.

Tags

ooh
Programmatic
Digital OOH

Clients

JCDecaux
24am
Dentsu Aegis
sage and archer
Resono